Virtue
What it is: A lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Heat Protection
- UV Protection
Key Benefits:
- Detangle, Protect, and Strengthen
Ingredient Callouts: Free of parabens, phthalates. It is also vegan and cruelty-free.
What Else You Need to Know: Powered by our patented Alpha Keratin 60ku®, this multitasking mist softens, smooths, and reinforces the cuticle—restoring strength and flexibility while protecting strands from heat (up to 450°F), UV rays, and pollution.
Fragrance Description: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
Clinical Results: Based on independent, third-party data:
- 2.5 x less breakage after 5 uses
- 6x softer hair after 1 use
- Strengthens internal hair structure with 1 use
- Significantly improves strength and elasticity
- 11x easier to comb
What it is: A lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Heat Protection
- UV Protection
Key Benefits:
- Detangle, Protect, and Strengthen
Ingredient Callouts: Free of parabens, phthalates. It is also vegan and cruelty-free.
What Else You Need to Know: Powered by our patented Alpha Keratin 60ku®, this multitasking mist softens, smooths, and reinforces the cuticle—restoring strength and flexibility while protecting strands from heat (up to 450°F), UV rays, and pollution.
Fragrance Description: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
Clinical Results: Based on independent, third-party data:
- 2.5 x less breakage after 5 uses
- 6x softer hair after 1 use
- Strengthens internal hair structure with 1 use
- Significantly improves strength and elasticity
- 11x easier to comb