Virtue
What it is: A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Shine
- Heat Protection
- Color Safe
Key Benefits: Dryness, Frizz, and Shine
Formulation: Lightweight Cream
Highlighted Ingredients:
- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.
- Cypress: Rich in antioxidants, it provides light, soothing hydration.
- Strengthening Polymers: Naturally-derived hair fixatives designed to help style hair.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this is the ultimate multitasking producta frizz fighter, bounce builder, style setter, and shine booster all in one. This lightweight formula blends seamlessly into hair without a trace and works for every hair type.
Clinical Results: In a consumer Perception Study of 53 women who used 6-in-1 Styler for 1 week:
- 89% of women felt softer hair
- 86% of women felt their hair looked healthier
- 85% of women said their hair looked polished
What it is: A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Shine
- Heat Protection
- Color Safe
Key Benefits: Dryness, Frizz, and Shine
Formulation: Lightweight Cream
Highlighted Ingredients:
- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.
- Cypress: Rich in antioxidants, it provides light, soothing hydration.
- Strengthening Polymers: Naturally-derived hair fixatives designed to help style hair.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this is the ultimate multitasking producta frizz fighter, bounce builder, style setter, and shine booster all in one. This lightweight formula blends seamlessly into hair without a trace and works for every hair type.
Clinical Results: In a consumer Perception Study of 53 women who used 6-in-1 Styler for 1 week:
- 89% of women felt softer hair
- 86% of women felt their hair looked healthier
- 85% of women said their hair looked polished
