Virtue
What it is: A color-maintaining, brass-busting mask that offers fade prevention and UV protection, hydrates, repairs damage, and adds luminosity to all shades.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Brassiness
- Color-Fading
Key Benefits:
- All-natural colorants, no dyes
- Prevents fading from UV and environmental aggressors
- Hydrates and tones all hair shades
Highlighted Ingredients:
- Alpha Keratin 60ku®: Virtue's proprietary protein that strengthens and repairs hair from the inside out.
- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Protect from the damaging, color fading, and distorting effects of UV rays.
- Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Restores hydration, adds vibrant shine, and maximizes tonality.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Prevents fading, hydrates, and maintains color vibrancy with 100 percent natural colorants effective for all hair shades. Virtue’s Alpha Keratin 60ku® is clinically shown to strengthen and repair hair weakened from chemical treatments and smooth the cuticle for more reflective, healthier hair.
Fragrance Description: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
What it is: A color-maintaining, brass-busting mask that offers fade prevention and UV protection, hydrates, repairs damage, and adds luminosity to all shades.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Brassiness
- Color-Fading
Key Benefits:
- All-natural colorants, no dyes
- Prevents fading from UV and environmental aggressors
- Hydrates and tones all hair shades
Highlighted Ingredients:
- Alpha Keratin 60ku®: Virtue's proprietary protein that strengthens and repairs hair from the inside out.
- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Protect from the damaging, color fading, and distorting effects of UV rays.
- Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Restores hydration, adds vibrant shine, and maximizes tonality.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Prevents fading, hydrates, and maintains color vibrancy with 100 percent natural colorants effective for all hair shades. Virtue’s Alpha Keratin 60ku® is clinically shown to strengthen and repair hair weakened from chemical treatments and smooth the cuticle for more reflective, healthier hair.
Fragrance Description: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
