Virtue
What it is: A fragrance-free, drug-free shampoo that balances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Flaky/Dry Scalp
- Oily Scalp
- Scalp Build Up
Key Benefits:
- Nourishes the scalp while refreshing hair
- Repairs from roots to ends
- Gently exfoliates and rebalances the scalp
Highlighted Ingredients:
- Alpha Keratin 60ku CLINICAL®: Bio-identical protein that refills and replaces keratin lost to daily damage.
- White Willow Bark Extract: Gently exfoliates dead skin cells.
- Ziziphus Joazeiro Bark Extract: Known to comfort and balance the scalp.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This drug-free formula marries skincare-inspired ingredients with Alpha Keratin 60ku Clinical®, a protein 100 percent bio-identical to the keratin found in your hair and scalp. It nourishes the scalp microbiome while reversing hair damage, so you don’t have to choose between a healthy scalp and your healthiest hair.
Fragrance Description: This conditioner is fragrance-free.
Clinical Results: Results of a clinical study of 59 women who used the scalp products for 28 days:
- 93% saw a more balanced scalp which results in a reduction in itchiness, flakiness and irritation
- Hair is more balanced roots to ends
- 93% saw less flakiness
What it is: A fragrance-free, drug-free shampoo that balances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Flaky/Dry Scalp
- Oily Scalp
- Scalp Build Up
Key Benefits:
- Nourishes the scalp while refreshing hair
- Repairs from roots to ends
- Gently exfoliates and rebalances the scalp
Highlighted Ingredients:
- Alpha Keratin 60ku CLINICAL®: Bio-identical protein that refills and replaces keratin lost to daily damage.
- White Willow Bark Extract: Gently exfoliates dead skin cells.
- Ziziphus Joazeiro Bark Extract: Known to comfort and balance the scalp.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This drug-free formula marries skincare-inspired ingredients with Alpha Keratin 60ku Clinical®, a protein 100 percent bio-identical to the keratin found in your hair and scalp. It nourishes the scalp microbiome while reversing hair damage, so you don’t have to choose between a healthy scalp and your healthiest hair.
Fragrance Description: This conditioner is fragrance-free.
Clinical Results: Results of a clinical study of 59 women who used the scalp products for 28 days:
- 93% saw a more balanced scalp which results in a reduction in itchiness, flakiness and irritation
- Hair is more balanced roots to ends
- 93% saw less flakiness
