Virtue
What it is: A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy and Curly
Hair Concerns:
- Frizz
- Straightening/Smoothing
- Dryness
Key Benefits: Defrizzes, Hydrates, and Smooths
Formulation: Rich Liquid
Highlighted Ingredients:
- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality.
- Phospholipids: Help fight frizz and protects against humidity.
- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Conditioner acts as a powerful daily treatment for hair. It repaves rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare that goes light years beyond basic cleansing. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Clinical Results: In a consumer perception study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week, after 7 uses:
- 97% of women said their hair looked smoother
- 97% of women said their hair looked healthier
In a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses:
- 80% of women felt their hair looked smoother and more hydrated
What it is: A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy and Curly
Hair Concerns:
- Frizz
- Straightening/Smoothing
- Dryness
Key Benefits: Defrizzes, Hydrates, and Smooths
Formulation: Rich Liquid
Highlighted Ingredients:
- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality.
- Phospholipids: Help fight frizz and protects against humidity.
- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Conditioner acts as a powerful daily treatment for hair. It repaves rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare that goes light years beyond basic cleansing. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Clinical Results: In a consumer perception study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week, after 7 uses:
- 97% of women said their hair looked smoother
- 97% of women said their hair looked healthier
In a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses:
- 80% of women felt their hair looked smoother and more hydrated
