Virtue
What it is: A luxurious shampoo that dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Damage/Split Ends/Breakage
- Oily Scalp
Key Benefits: Cleans, Nourishes, and Volumizes
Formulation: Lightweight Liquid
Highlighted Ingredients:
- Phospholipids: Help fight frizz and protects against humidity.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Infused with a first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
Clinical Results: In a consumer perception study of 55 women who used Full Shampoo and Conditioner for 1 week, after 7 uses:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller
What it is: A luxurious shampoo that dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Damage/Split Ends/Breakage
- Oily Scalp
Key Benefits: Cleans, Nourishes, and Volumizes
Formulation: Lightweight Liquid
Highlighted Ingredients:
- Phospholipids: Help fight frizz and protects against humidity.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Infused with a first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
Clinical Results: In a consumer perception study of 55 women who used Full Shampoo and Conditioner for 1 week, after 7 uses:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller
