Virtue
What it is: A treatment that quickly plumps every individual strand for thickness, body, and all-day volume that accumulates with each use.
Hair Texture: Straight and Wavy
Hair Type: Fine and Medium
Hair Concerns:
- Hold & Style Extending
- Thinning
- Volumizing
Key Benefits:
- Plumps, volumizes, and protects hair
Highlighted Ingredients:
- Alpha Keratin 60ku CLINICAL®: Is a 100 percent bio-identical protein that repaves damaged areas of the cuticle.
- Specialty Tremella (Mushroom): Weightlessly plumps and hydrates.
- Honokiol (Magnolia Bark Extract): Preserves hair’s elasticity and structure.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, and cruelty-free.
What Else You Need to Know: Experience sustained body and fullness with Flourish Thickening Styling Treatment, your daily leave-in solution to thicken, volumize, hydrate, and care for all types of fine or thinning hair. This powdery, soufflé-like cream is packed with densifying ingredients to deliver long-lasting volume, body, and bounce, as well as heat protection up to 450°F.
Fragrance Description: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, the fragrance unfolds with basil and patchouli essential oils, which care for your scalp and hair.
Clinical Results: In a clinical instrumentation study, results showed:
- Immediately increased volume
- All-day, sustained volume
- Up to 450°F heat protection
In a consumer-perception study of 50 women, after 2 weeks of use:
- 88% said hair had all-day body
- Hair looked fuller and plumper and felt thicker and stronger with continued use
What it is: A treatment that quickly plumps every individual strand for thickness, body, and all-day volume that accumulates with each use.
Hair Texture: Straight and Wavy
Hair Type: Fine and Medium
Hair Concerns:
- Hold & Style Extending
- Thinning
- Volumizing
Key Benefits:
- Plumps, volumizes, and protects hair
Highlighted Ingredients:
- Alpha Keratin 60ku CLINICAL®: Is a 100 percent bio-identical protein that repaves damaged areas of the cuticle.
- Specialty Tremella (Mushroom): Weightlessly plumps and hydrates.
- Honokiol (Magnolia Bark Extract): Preserves hair’s elasticity and structure.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, and cruelty-free.
What Else You Need to Know: Experience sustained body and fullness with Flourish Thickening Styling Treatment, your daily leave-in solution to thicken, volumize, hydrate, and care for all types of fine or thinning hair. This powdery, soufflé-like cream is packed with densifying ingredients to deliver long-lasting volume, body, and bounce, as well as heat protection up to 450°F.
Fragrance Description: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, the fragrance unfolds with basil and patchouli essential oils, which care for your scalp and hair.
Clinical Results: In a clinical instrumentation study, results showed:
- Immediately increased volume
- All-day, sustained volume
- Up to 450°F heat protection
In a consumer-perception study of 50 women, after 2 weeks of use:
- 88% said hair had all-day body
- Hair looked fuller and plumper and felt thicker and stronger with continued use
