Virtue
What it is: A weightless, humidity-halting spray with ingredients that help protect hair from UV damage and stop frizz in its tracks for up to 72 hours.
Hair Type: Medium and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Frizz
- Hold & Style Extending
- Heat Protection
Key Benefits:
- Heat Protective Up to 450 Degrees
- UV and Solar Protective
- Reduces Frizz by 60 Percent for Up to 72 Hours
Highlighted Ingredients:
- Alpha Keratin 60ku®: Quickly fills and seals cracked cuticle.
- Specialty Lipopeptide: Eliminates frizz with humidity-blocking technology for all hair types.
- Rice Protein, Tara Tree Fruit Extract, and Sunflower Sprout: Protect against color fading and the damaging effects of UV exposure.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The proprietary Alpha Keratin 60ku® quickly fills and seals cracked cuticles while featherweight polymers and lipids hover above, repelling air-born humidity. This lightweight, milky mist is alcohol-free, so it won’t create buildup or dry out hair, and it’s heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.
Fragrance Description: This product features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
What it is: A weightless, humidity-halting spray with ingredients that help protect hair from UV damage and stop frizz in its tracks for up to 72 hours.
Hair Type: Medium and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Frizz
- Hold & Style Extending
- Heat Protection
Key Benefits:
- Heat Protective Up to 450 Degrees
- UV and Solar Protective
- Reduces Frizz by 60 Percent for Up to 72 Hours
Highlighted Ingredients:
- Alpha Keratin 60ku®: Quickly fills and seals cracked cuticle.
- Specialty Lipopeptide: Eliminates frizz with humidity-blocking technology for all hair types.
- Rice Protein, Tara Tree Fruit Extract, and Sunflower Sprout: Protect against color fading and the damaging effects of UV exposure.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The proprietary Alpha Keratin 60ku® quickly fills and seals cracked cuticles while featherweight polymers and lipids hover above, repelling air-born humidity. This lightweight, milky mist is alcohol-free, so it won’t create buildup or dry out hair, and it’s heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.
Fragrance Description: This product features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
