Virtue

Flourish® Thickening & Hydrating Mask for Thinning Hair

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$57.60 $72.00

What it is:A visibly thickening, breakage-reducing, volume-boosting mask that gives thinning hair the hydration it needs without weighing it down. Ha

SKU Code: P502035:2593390
Model: P502035:2593390
Source: Sephora
Brand: Virtue
Categories: Hair&Bath&Body, Treatments, Hair Masks, Hair Thinning & Hair Loss, Shop by Concern, Hair Thinning & Hair Loss

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Virtue

What it is:A visibly thickening, breakage-reducing, volume-boosting mask that gives thinning hair the hydration it needs without weighing it down.

Hair Type: Fine and Medium

Hair Texture: Straight, Wavy, and Curly

Hair Concerns:
- Thinning
- Dryness
- Volumizing

Key Benefits:
- Creamy Yet Weightless Treatment
- Strengthens Strands and Supports Healthy Hair Growth
- Leaves Hair Stronger, Shinier, and Silky-Soft to Prevent Breakage

Highlighted Ingredients:
- Alpha Keratin 60KU CLINICAL® Protein: A protein duo that encourages growth and strengthens strands.
- Fructooligosaccharides and Beet Root Extract: Infuse hydration into hair without weighing it down.
- Biomimetic Tetrapeptide with Red Clover Flower Extract: Targets the follicle to promote healthier hair growth.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: The Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless mask formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth, all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage.

Fragrance Description: Experience a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Clinical Results: After 4 weeks of use in a consumer-perception study of 58 subjects:
- 94% said hair was instantly hydrated
- 91% said hair was instantly nourished
- 91% said hair felt healthier

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Images from reviews

Verified Purchase

3mos ago

Recommended

Will purchase again!

I’ve been using this product for about three weeks, once a week. I am pleasantly surprised with the outcome! My hair has thinned out a lot after losing weight. This product has given my hair volume and made it feel and look thicker.

ellemuhree

3mos ago

Waste of money

This product did not make my hair any thicker. I would not purchase again.

Reviewer322

1yr ago

Recommended

So far, so good

I was skeptical at first, but this mask has genuinely improved the look and feel of my thinning hair. It doesn’t weigh my hair down and adds a soft, healthy bounce. After consistent use, my hair feels thicker and more resilient.

Ang88

Brown eyes, Combination skin

Incentivized

1yr ago

Recommended

Pleasantly Surprised by the Results

I wasn’t sure what to expect, but this mask turned out to be a really nice surprise. My hair has been shedding a lot lately, and after using this a few times, I can already tell it feels stronger and looks healthier. It’s creamy but not heavy, rinses out easily, and leaves my hair soft without being flat. I also love that it doesn’t make my scalp itchy or greasy — big bonus. It’s early days, but I’m hopeful this will continue helping with regrowth and breakage.

kattyonopko

Green eyes, Normal skin

Incentivized

1yr ago

Recommended

Very hydrating!

This mask has helped to hydrate my hair so much, which is saying something! It does make my hair less frizzy and look healthier. I’m not sure about making it look thicker, but it’s worth a shot! Easy to use and smells great, so I’m excited to see what it does for my hair over time!

troy90

Blue eyes, Light skin tone, Combination skin

Incentivized

1yr ago

Recommended

Great hair mask for thinning hair !

I have enjoyed this hair mask so much . The texture is creamy and thick ! A little goes a long way and this formula coats every strand perfectly. The scent is very faint but clean smelling ,I like that alot . I like to concentrate this product at the mid lengths to end of my hair as that is where I experience the most breakage . This mask’s ingredients are quite impressive and really help deliver good results over time . I love that it has a special ingredient called Alpha Keratin 60 KU Clinical Protein , to help strengthen the hair and encourage growth ! I definitely think you should check this out if you’re experiencing any type of thinning . I highly recommend!

VictoriaP10

Brown eyes, Light skin tone, Dry skin

Incentivized

1yr ago

Recommended

Thin hair friendly

I have been searching for a hair mask that offers my hair moisture and nutrients without weighing down my thinning hair. I’ve only used this once but the softness and fullness it added to my hair was seriously amazing. I get nervous with products that are thicker like hair masks just because soemtimes it leaves a film on my hair or my scalp but that wasn’t an issue with this! Plus a little goes a long way, I would definitely recommend

Laniekae

Green eyes, Fair skin tone, Normal skin

Incentivized

1yr ago

Recommended

This is a really good hair mask! I recently discovered virtue labs and have been very satisfied with their products. The mask has a good amount of thickness and leaves my hair feeling very soft and smooth after!

simplesylv

Brown eyes, Medium skin tone, Combination skin

Incentivized

1yr ago

Recommended

I received this hair mask free of cost virtue in exchange for my honest review. it is so effective and makes my hair feel amazing, and my hair is falling out way less it’s definitely worth it to try it out!

kinnari3

Brown eyes, Medium skin tone, Combination skin

Incentivized

1yr ago

Recommended

Great mask!

Virtue make some amazing haircare products. I have very thin curly hair that as I’m aging, I find is shedding more often. This hair mask has helped my scalp and hair feel more nourished and hydrated. I haven’t noticed any other benefits but I’m excited to see results after using it completely

ktkitty

Blue eyes, Fair skin tone, Combination skin

Incentivized

-Alpha Keratin 60KU CLINICAL® Protein: A protein duo that encourages growth and strengthens strands.
-Fructooligosaccharides and Beet Root Extract: Infuse hydration into hair without weighing it down.
-Biomimetic Tetrapeptide with Red Clover Flower Extract: Targets the follicle to promote healthier hair growth.

Aqua (Water, Eau), Cetearyl Alcohol, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Isododecane, Glycerin, Ceteareth-20, Hydrogenated Ethylhexyl Olivate, Keratin, Trifolium Pratense (Clover) Flower Extract, Larix Europaea Wood Extract, Panthenol, Tocopherol, Biotin, Niacinamide, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Ascorbyl Phosphate, Oryza Sativa (Rice) Seed Protein, Acetyl Tetrapeptide-3, Caesalpinia Spinosa Fruit Extract, Sphinganine, Caffeine, Helianthus Annuus (Sunflower) Extract, Coffea Robusta Seed Extract, Tocopheryl Acetate, Oryza Sativa (Rice) Bran Extract, Gaultheria Procumbens (Wintergreen) Leaf Extract, Oryza Sativa (Rice) Extract, Coco-Caprylate/Caprate, Butyrospermum Parkii (Shea) Butter, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Triheptanoin, Sodium Starch Octenylsuccinate, Beta Vulgaris (Beet) Root Extract, Dextran, Calcium Pantothenate, Sodium PCA, Xylitol, Trehalose, Sodium Lactate, Galactoarabinan, Castor Oil/IPDI Copolymer, Arginine, Jojoba Esters, Caprylyl/Capryl Glucoside, Aspartic Acid, PCA, Fructooligosaccharides, Amodimethicone, Hydrogenated Olive Oil Unsaponifiables, Propanediol, Caprylyl Glycol, Ethylhexylglycerin, Fragrance (Parfum), Polysorbate 60, Gluconolactone, Alanine, Serine, Valine, Threonine, Proline, Isoleucine, Caprylic Acid, Helianthus Annuus (Sunflower) Sprout Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Zinc Chloride, Phenylalanine, Histidine, Butylene Glycol, Dilinoleic Acid/Butanediol Copolymer, Lactic Acid, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Maltodextrin, Citric Acid, Silica, Calcium Gluconate, Hydroxyethylcellulose, C11-15 Alketh-7, Sodium Phytate, Trideceth-12, Potassium Lactate, Polyquaternium-37, Sodium Metabisulfite, Pyridoxine HCL, Ethyl Linoleate, Glycine, Ethyl Oleate, Sorbitan Oleate, Laureth-9, Sodium Phosphate, Phytic Acid, Disodium Phosphate, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Polysorbate 20, Sodium Benzoate, Potassium Sorbate, Citronellol, Limonene, Linalool, Geraniol.

Suggested Usage:
-After cleansing hair, remove excess water and apply evenly throughout hair.
-Leave on for two to three minutes.
-Rinse.
-Use one to two times per week in place of Flourish Conditioner for Thinning Hair (sold separately).

Tip: After applying, use the MANTA® brush (sold separately), specially designed for fine, fragile hair and new growth, to comb through wet hair from root to end. This distributes the mask to each strand, hydrating and strengthening hair without weighing it down. Rinse, then use the MANTA® to comb hair before styling.