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Restorative, Hydrating Treatment Hair Mask with Keratin

281 |
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$28.80 $36.00
What it is: An intensely moisturizing mask takes hair from dry and damaged to silky soft in as little as three minutes. Hair Type: Medium and Thick
Size
1.7 oz/ 50 mL
1.7 oz/ 50 mL
5 oz/ 148 mL
5 oz/ 148 mL
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Estimated delivery Aug 20–Aug 25
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100% Authentic Sephora Verified
Great Value Save more with VIP discounts

Virtue

What it is: An intensely moisturizing mask takes hair from dry and damaged to silky soft in as little as three minutes.

Hair Type: Medium and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Shine

Key Benefits: Rebuilds, Strengthens, and Makes Hair Silky-Soft

Formulation: Mask

Highlighted Ingredients:
- Cystoseira Compressa Extract (Brown Algae): This marine active helps provide intensive repair and helps provide heat protection.
- Amaranthus Caudatus Seed Extract: Helps enhance color, add moisture retention, and shine; rich in flavonoids and polyphenols.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Infused with an exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that’s immediately reinvigorated with health and nourishment. It features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Clinical Results: In a consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks:
- 97% of women felt their hair was softer after just 1 use
- 95% of women felt their hair was more moisturized after just 1 use
- 93% felt their hair was healthier and more nourished after 4 uses

1mo ago
My new favorite hair mask right now!
The Restorative Treatment Mask by Virtue Labs was such a nice surprise! It leaves my hair feeling incredibly soft, smooth, and deeply hydrated without weighing it down. After just a few minutes, my hair looks healthier, shinier, and much easier to manage. One of my favorite things about this mask is the scent, it’s absolutely amazing. It smells so luxurious and makes every hair wash feel a little more special.
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review photo
sia111
Incentivized
1mo ago
Very hydrating mask. It’s thick and perfect for my hair type which is wavy, dry, poofy, frizzy, and color-damaged. It makes my hair soft, shiny, less frizzy and gives more definition to my waves. It doesn’t feel heavy and doesn’t make hair greasy even after 3 days.
Read more
FranKitty
Incentivized
1mo ago
Great mask
This is an interesting texture for a hair mask. It’s thick and it doesn’t have as much slip as I am used to, but the results are super good! My hair is shiny and it feels healthy (but not coated or filmy).
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jklolz
Incentivized
1mo ago
Amazing!
Virtue Hair Mask is a staple in my haircare routine! This is the perfect mask to use after conditioning hair. It applies beautifully onto the hair and nourishes the hair. This conditioning mask has a lightweight formula that has hair looking and feeling softer, shinier, and hydrated!
Read more
LushGem
Incentivized
Verified Purchase
4mos ago
Obsessed
Transformative hair mask and my new favorite hair product, hands down. Simply put it makes my hair look really good; shiny, soft & healthy. Also, it’s a 2 min hair mask! Very little time commitment for a big benefit.
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BeautyDomini
4mos ago
it did not make much difference to my dry hair. not worth investing money here
Read more
apurvanehru
5mos ago
Repurchasing
This is my second review of this product. I try a lot of high-end products, but I rarely repurchase, however, this one obviously deserves a permanent place in my rotation. I love using it because ontop of everything else it does for my hair, it also somehow makes my hair look fuller and thicker. I was not even tempted to try a different deep conditioner from the brand. I have tried other ones in the past and this one is just takes the cake.
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CosmicAddiction
6mos ago
Obsessed!
I consistently keep this product and the virtue hair oil in my routine. So hydrating. Great shine. Never weighs my hair down. The fragrance is an added bonus. I’ve consistently gotten keratin treatments and this product works well with the keratin.
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myocum
6mos ago
LOVE this mask!
I have med coarse hair strands with med density, shoulder length, and it’s perfect for my hair. I use a volume shampoo that thoroughly cleans my hair, then follow with about a tablespoon of this mask. Leave it on for 2-3 mins and rinse. BOOM! Soft and light waves and curls with bounce and shine. Use about 1x/week as part of my healthy hair journey. (Recovering from a disastrous CGM experience.) I also use the Virtue hair oil - also leaves my hair soft and bouncy with no weigh-down.
Read more
fotochik
7mos ago
Not worth it.
It’s just okay. Nothing justifies the price of this (I can get 5-6 treatments out of the jar) when my L’Oréal Elvive Glycolic & Gloss makes my hair feel the exact same. I am 43 and have dry, color-treated hair. I would use a less expensive conditioner and go with the Chris McMillan spray over this.
Read more
lipstickandlead

What it is: An intensely moisturizing mask takes hair from dry and damaged to silky soft in as little as three minutes.

Hair Type: Medium and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Shine

Key Benefits: Rebuilds, Strengthens, and Makes Hair Silky-Soft

Formulation: Mask

Highlighted Ingredients:
- Cystoseira Compressa Extract (Brown Algae): This marine active helps provide intensive repair and helps provide heat protection.
- Amaranthus Caudatus Seed Extract: Helps enhance color, add moisture retention, and shine; rich in flavonoids and polyphenols.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Infused with an exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that’s immediately reinvigorated with health and nourishment. It features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Clinical Results: In a consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks:
- 97% of women felt their hair was softer after just 1 use
- 95% of women felt their hair was more moisturized after just 1 use
- 93% felt their hair was healthier and more nourished after 4 uses

-Cystoseira Compressa Extract (Brown Algae): This marine active helps provide intensive repair and helps provide heat protection.

-Amaranthus Caudatus Seed Extract: Helps enhance color, add moisture retention, and shine; rich in flavonoids and polyphenols.

-Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.

Suggested Usage:
-After washing hair, remove excess water and apply a generous amount, distributing evenly through hair.
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