Virtue
What it is: An oil that smooths and protects dry, damaged hair, giving hair its healthiest shine one shake at a time.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Damage/Split Ends/Breakage
- Frizz
- Shine
Key Benefits: Hydrates, Adds Shine, and Protects from Damage, Split Ends, and Breakage
Formulation: Oil
Highlighted Ingredients:
- Tocopherol: Helps to fight free radicals created from exposure to UV light or pollution.
- Tahitian Gardenia Flower Extract: Helps strengthen weak and damaged hair.
- Kalahari Melon Seed Oil: Protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This Virtue® Healing Oil is a lightweight serum that infuses hair with a dose of health and shine. Each nurturing drop is concentrated with Virtue’s proprietary hair-healing Alpha Keratin 60ku®, plus three super oils and added active vitamins.
Clinical Results: Immediately after use:
- 100% of women said their hair was shinier
After 8 hours:
- 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors
After 1 week of use:
-100% of women felt this product did not leave hair greasy or weighed down
What it is: An oil that smooths and protects dry, damaged hair, giving hair its healthiest shine one shake at a time.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Damage/Split Ends/Breakage
- Frizz
- Shine
Key Benefits: Hydrates, Adds Shine, and Protects from Damage, Split Ends, and Breakage
Formulation: Oil
Highlighted Ingredients:
- Tocopherol: Helps to fight free radicals created from exposure to UV light or pollution.
- Tahitian Gardenia Flower Extract: Helps strengthen weak and damaged hair.
- Kalahari Melon Seed Oil: Protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This Virtue® Healing Oil is a lightweight serum that infuses hair with a dose of health and shine. Each nurturing drop is concentrated with Virtue’s proprietary hair-healing Alpha Keratin 60ku®, plus three super oils and added active vitamins.
Clinical Results: Immediately after use:
- 100% of women said their hair was shinier
After 8 hours:
- 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors
After 1 week of use:
-100% of women felt this product did not leave hair greasy or weighed down
