Virtue
What it is: A lightweight, texturizing mist formulated to add shine, natural definition, texture, and volume for long-lasting style.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Hold & Style Extending
- Volumizing
- Color Safe
Key Benefits: Adds Volume, Protects Against UV Rays, and Color Safe
Formulation: Spray
Highlighted Ingredients:
- Hydrolyzed Wheat Protein: Helps increase body, facilitates styling, and enhances the look of sheen and the texture.
- Benzophenone-4: Helps to minimize the impact of UV light on hair.
- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers healthy shine while infusing hair with immediate, flexible, and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest.
Clinical Results: In a consumer perception study conducted on 50 respondents, immediately after use:
- 98% of women felt their hair had instant texture and volume
After 8 hours:
- 94% of women felt that their style was enhanced, and their texture, body, and style lasted all day
After 1 week of use:
- 96% of women felt that their style lasted longer, had buildable hold, and had better texture definition
What it is: A lightweight, texturizing mist formulated to add shine, natural definition, texture, and volume for long-lasting style.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Hold & Style Extending
- Volumizing
- Color Safe
Key Benefits: Adds Volume, Protects Against UV Rays, and Color Safe
Formulation: Spray
Highlighted Ingredients:
- Hydrolyzed Wheat Protein: Helps increase body, facilitates styling, and enhances the look of sheen and the texture.
- Benzophenone-4: Helps to minimize the impact of UV light on hair.
- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers healthy shine while infusing hair with immediate, flexible, and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest.
Clinical Results: In a consumer perception study conducted on 50 respondents, immediately after use:
- 98% of women felt their hair had instant texture and volume
After 8 hours:
- 94% of women felt that their style was enhanced, and their texture, body, and style lasted all day
After 1 week of use:
- 96% of women felt that their style lasted longer, had buildable hold, and had better texture definition
