Virtue
What it is: A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Frizz
- Dryness
Key Benefits:
- Moisturizes
- Smooths
- Defrizzes
Highlighted Ingredients:
- Shea Butter: Nourishes and hydrates curls for optimal curl formation.
- Baobab Oil: Deeply nourishes and revitalizes damaged hair.
- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and peppery
greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
Clinical Results: In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use:
- 90% of participants reported hair that looked smoother and was more moisturized
- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style
In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:
- 96% of women said their hair was healthier and easier to style
- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use
What it is: A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Frizz
- Dryness
Key Benefits:
- Moisturizes
- Smooths
- Defrizzes
Highlighted Ingredients:
- Shea Butter: Nourishes and hydrates curls for optimal curl formation.
- Baobab Oil: Deeply nourishes and revitalizes damaged hair.
- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and peppery
greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
Clinical Results: In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use:
- 90% of participants reported hair that looked smoother and was more moisturized
- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style
In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:
- 96% of women said their hair was healthier and easier to style
- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use
