shu uemura

Izumi Tonic Strengthening & Thickening Rice Water Conditioner

98 |

In Stock

$51.20 $64.00

What it is: A strengthening conditioner infused with Japanese rice water to nourish, repair, guard against future breakage, and visibly thicken fragil

SKU Code: P504817:2658789
Model: P504817:2658789
Source: Sephora
Brand: shu uemura
Categories: Hair&Bath&Body, Shampoo & Conditioner, Conditioner, Shop by Concern, Damaged Hair

Add to Wish List

Estimated delivery Aug 20–Aug 25

Free Shipping On all orders

100% Authentic Sephora Verified

Great Value Save more with VIP discounts

shu uemura

What it is: A strengthening conditioner infused with Japanese rice water to nourish, repair, guard against future breakage, and visibly thicken fragile hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage

Key Benefits:
- Leaves hair 16X stronger and visibly increases hair diameter
- Reduces split ends by up to 81 percent and protects against future damage
- Leaves strands soft, smooth, and shiny

Highlighted Ingredients:
- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and guard against future breakage.

Ingredient Callouts: This product comes in recyclable packaging.

What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier hair. This conditioner provides your daily dose of nourishment and strength for smoother-, softer-, thicker-looking hair with a glowing shine. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.

Fragrance Description: The vibrant woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.

Clinical Results: In a controlled study using a system of shampoo, treatment, and serum vs. a non-conditioning shampoo:
- Hair was shown to be up to 16X stronger with an increased diameter
- The product restored damaged hair and reduced split ends by up to 81%

Please Login to Leave a Review

1mo ago

We all need this in our lives!!

[I received this product in exchange for my honest review] Application is so easy and makes your hair so smooth!! My hair has thickened so much since I started using!! Shine for days, drying takes minutes, no tangles at all either!!!

Anonymous

1mo ago

Wonderful action

[I received this product in exchange for my honest review] This Izumi Tonic Strengthening Condition is wonderful . It only takes a few full pumps before my hand if full of liquid gold . This conditioner is great after shampooing your hair first of course . While the hair is damp apply generously scalp to tip . Leave on there for 10-15mins and rinse . I usually put a cap on my head to keep the heat in . But, after rinsing my hair, it became so silky . I would recommend because it leaves hair with volume and sheen

helloari

2mos ago

Works great

[I received this product in exchange for my honest review] This seems to help strengthen my hair. I don’t really care for the smell of it. This is another conditioner that doesn’t make my hair feeling greasy afterwards.

bashthebeauty92

2mos ago

Hair feels soft

[I received this product in exchange for my honest review] The formula feels luxurious my hair looks so healthier and shinier ever since I started using this product. Its especially nice for dry and fragile hair love that fresh salon scent too

bushramohib

2mos ago

A need in my hair care routine !

[I received this product in exchange for my honest review] This Izumi Tonic strengthening conditioner feels wonderful on my hair. There is no frizz afterwards, and my scalp feels fresh. My hairs texture is soft and volumized.

Marlyins

2mos ago

Great for fine hair

[I received this product in exchange for my honest review] I am so excited about this conditioner. As someone who has fine hair that breaks easily I was super excited to try this product and have heard great things about rice water application. It exceeded my expectations by how soft it made my hair while also not being too heavy.

torilovescats78

2mos ago

Soft, shiny, healthier-looking hair with a lightwe

This conditioner leaves my hair soft, smooth, and shiny without feeling heavy. I noticed less dryness and breakage after a few uses, and the scent is beautiful. Perfect for fragile hair!

MilinkA2025

2mos ago

Leaves my hair softer, stronger, and noticeably he

I’ve been really enjoying this conditioner so far! The texture feels lightweight but still very hydrating, and it leaves my hair feeling soft, smooth, and much easier to manage. After using it consistently, I noticed less breakage and my hair looks healthier overall. It also didn’t irritate my scalp, which is a huge plus for me. The scent is clean and luxurious without being too strong. I especially love how silky my hair feels after drying it. Definitely a great option if you want stronger, shinier hair without weighing it down.

gakam

2mos ago

An elegant hair care solution that refreshes you

[I received this product in exchange for my honest review] I’ve always believed in using rice water to grow your hair so this product was instantly attractive to me! A little goes a long way with this conditioning system. The product really coats your hair without feeling too heavy or oily, just soft. It also smells very fresh and clean, which lingered even after my hair dried. I definitely think it improved the texture of my hair and I’ve only been using it for a few weeks. I would definitely recommend this!

madysan69

2mos ago

A little goes a long way.

Loved how this felt on my hair. I do wish I got to try it with the shampoo but I liked it nonetheless. A little goes a long way and my hair felt great after especially given how thin my hair usually is and typically everything feels heavy on it but this felt great.

honeykomes

-Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and guard against future breakage.

Aqua/Water/Eau, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Isopropyl Myristate, Glycerin, Glycine Soja Oil/Soybean Oil, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Coco-Caprylate/Caprate, Cetyl Esters, Tartaric Acid, Caprylyl Glycol, Salicylic Acid, Linalool, Limonene, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum/Fragrance.

Suggested Usage:
-Apply a quarter-size amount to wet hair.
-Massage into wet hair from mid-lengths to ends, using your fingers and palms.
-Rinse thoroughly.
-Complete your hair-strengthening routine with the Izumi Tonic Shampoo and Treatment Mask (each sold separately).

Pro tips:
-Part hair into two sections, then massage conditioner throughout mid-lengths and ends for an even distribution, twisting each section away from your face for more intense penetration.
-Leave in for five minutes.
-Rinse right before exiting the shower for optimal results.

Recycling Instructions:
-This product comes in a sleek, eco-conscious bottle made with 95 percent recycled plastic and eco-friendly ink.
-Recycle outer box.