shu uemura

What it is: A multi-benefit gentle shampoo that thoroughly cleanses hair for sixteen times smoother hair, plus instant and long-lasting frizz control.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Shine
- Straightening and Smoothing

Key Benefits:
- Enhances hair shine and smoothness
- Manages scalp health and leaves scalp balanced and healthy
- Gently cleanses for intensely revitalized hair

Highlighted Ingredients:
- Ashitaba Extract: Supports scalp and hair health for less breakage and more softness and shine.
- Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: This gentle shampoo is formulated with the rare, precious, Japanese-sourced ingredients ashitaba and ferulic acid. This silicone- and paraben-free shampoo intensely cleanses and removes product buildup while detangling for long-lasting frizz control, leaving hair sixteen times smoother and three times shinier. It is perfect for all hair types and supports holistic hair health.

Clinical Results: When used as system of Ashita Supreme Shampoo, Mask, and Serum vs. non-conditioning shampoo​:
- 16X instantly smoother hair
- 99% stronger hair
- Instantly reduces breakage

When using Ashita Supreme Hair Serum vs. non-conditioning shampoo​:
- Instant and long-lasting frizz control ​

When using Ashita Supreme Shampoo vs. unwashed hair:
- 3X instantly enhanced shine