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Urban Moisture Deep Hydration Treatment Mask for Dry Hair

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$58.40 $73.00
What it is: A deeply hydrating hair mask infused with Japanese-sourced moringa oil and red algae for intense nourishment and hydration, detangling, ad
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Estimated delivery Aug 18–Aug 23
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shu uemura

What it is: A deeply hydrating hair mask infused with Japanese-sourced moringa oil and red algae for intense nourishment and hydration, detangling, adding shine, and protecting against future dryness.

 

Hair Type: Fine, Medium, and Thick

 

Hair Texture: Coily, Curly, Straight, and Wavy

 

Hair Concerns:
- Dryness

- Shine

- Frizz

 

Key Benefits: 
- Adds rich nourishment and hydrates

- Leaves hair smooth with a healthy-looking shine

- Protects and defends against the effects of environmental pollutants

 

Highlighted Ingredients:
- Japanese Moringa Oil Extract: Rich in nutrients, vitamins, and antioxidants to catch pollutants and intensely purify.

- Japanese Red Micro-Algae Extract: Rich in vitamins, minerals, and amino acids to support hair cell regeneration for future hydration.

 

What Else You Need to Know: This intensely hydrating, professional hair mask for dry hair is formulated with precious Japanese-sourced moringa oil, also known as the "miracle tree" for its dense nutrients, to intensely hydrate, nourish, and protect hair from future dryness. Perfect for all hair types and textures, this color-safe hair mask smooths and detangles to leave hair healthy-looking with an enhanced shine.

 

Fragrance Description: Top notes of a botanic blend are complemented by middle notes of camellia, white freesia, and heliotrope, and supported by base notes of powdery musk.

Verified Purchase
3mos ago
Ultimate reset trumps this for dry hair
My stylist has been using the Ultimate Reset line on my hair for the last 9 months - we decided to purchase this line shampoo/cond/mask to see if it would be better on my long thick coarse semi curly hair that I get blown out every 7 days. Used it for 2 weeks to get an idea. The difference was noticeable, by day 3 I was wondering if I needed a trim as my ends were feeling dry. Switched back to Ultimate Reset line and back to soft & silky hair
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pomtini6
Verified Purchase
4mos ago
after using the product the past days, i can say its the worst product i’ve ever tried.
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valevalita
Verified Purchase
6mos ago
Unsponsored Review
I bought this with my own money. Good hydrating mask? Yes. Paying $60 more for this mask over something at the drugstore? Nope!!! Had to return. I expected more from this mask unfortunately.
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supernovasue
Verified Purchase
10mos ago
This is a bomb
Wow! I didn’t try anything like that before. I don’t know how they did this mask but it’s fantastic! Expensive but I understand why
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Lilia1988
1yr ago
Once you tried it, you cant go back !
I am on a hunt to find dupe or cheaper alternatives for this mask for my kinky coarse low poroxy hair. And trust me so far I tried amika,davines love mask, oribe gold lust, oribe moisture mask, kiehls olive oil pak. Oribe moisture mask was the only one closer to this but it is way too much, it weights my hair down. If you have a budget mix this one with kiehls olive oil and voila!!
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irmmc
Brown eyes, Light skin tone, Combination skin
1yr ago
Husband even noticed. like what?
I was skeptical. However, my husband noticed how amazing my hair looked FROM ACROSS THE PORCH. And commented on it!!!! Without provocation!!! He doesn’t notice that stuff. Anyway, it works well.
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nappykink
Blue eyes
Verified Purchase
1yr ago
My Holy Grail Deep Conditioner!
I have curly, 3A hair - and I've tried a ton of deep conditioners. This one is, by far, my absolute favorite! I couldn't believe the amount of shine, softness and overall manageability of my hair after using it. During the winter, I usually blowout my hair every 4-5 days - and this deep conditioner has been a game changer for me. I'm definitely going to try more products from this line!
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jazd
Brown eyes, Combination skin
1yr ago
I do wish the container was in a squeeze bottle. I find it awkward using it while trying to keep too much water from getting in. However, I do like how it works it but it only seems to work on my hair for a couple of days.
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sarahoutloud
Blue eyes, Fair Light skin tone, Combination skin
1yr ago
Worth the $$
I hate spending $70 on a hair mask but this is worth every penny. I use it sparingly and the results are incredible.
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msjaly
Gray eyes, Light skin tone, Combination skin
Verified Purchase
1yr ago
I'm mad about how well this works
When my hairstylist recommended this, I thought, $73 hair product, insane. I had it on my list for years and finally thought hey, why not try it since I needed to order a little more to get one of the rewards. I was fully planning on returning it. But no!! Now I'm gonna have to be buying these for the rest of my LIFE because it's the best thing that's ever happened to my hair. I am seriously so mad about it. I have very fine curly hair with chronically dry ends and oily scalp, so everything makes it greasy. I was using Kerastase Nutritive for fine hair and ColorWow Dreamcoat. They kept it okay, but then I used this ONCE and even my husband commented on how shiny and bouncy my hair looked. It looked and felt healthy like it never had before. So here we are. The silver lining is that a little goes a long way, I guess.
Read more
Annana
Hazel eyes, Light skin tone, Oily skin

What it is: A deeply hydrating hair mask infused with Japanese-sourced moringa oil and red algae for intense nourishment and hydration, detangling, adding shine, and protecting against future dryness.

 

Hair Type: Fine, Medium, and Thick

 

Hair Texture: Coily, Curly, Straight, and Wavy

 

Hair Concerns:
- Dryness

- Shine

- Frizz

 

Key Benefits: 
- Adds rich nourishment and hydrates

- Leaves hair smooth with a healthy-looking shine

- Protects and defends against the effects of environmental pollutants

 

Highlighted Ingredients:
- Japanese Moringa Oil Extract: Rich in nutrients, vitamins, and antioxidants to catch pollutants and intensely purify.

- Japanese Red Micro-Algae Extract: Rich in vitamins, minerals, and amino acids to support hair cell regeneration for future hydration.

 

What Else You Need to Know: This intensely hydrating, professional hair mask for dry hair is formulated with precious Japanese-sourced moringa oil, also known as the "miracle tree" for its dense nutrients, to intensely hydrate, nourish, and protect hair from future dryness. Perfect for all hair types and textures, this color-safe hair mask smooths and detangles to leave hair healthy-looking with an enhanced shine.

 

Fragrance Description: Top notes of a botanic blend are complemented by middle notes of camellia, white freesia, and heliotrope, and supported by base notes of powdery musk.

-Japanese Moringa Oil Extract: Rich in nutrients, vitamins, and antioxidants to catch pollutants and intensely purify.
-Japanese Red Micro-Algae Extract: Rich in vitamins, minerals, and amino acids to support hair cell regeneration for future hydration.

Aqua/Water, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Amodimethicone, Cetyl Esters, Potato Starch Modified, Isopropyl Alcohol, Methylparaben, Trideceth-6, Tocopherol, Glycine Soja Oil / Soybean Oil, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Alcohol, Safflower Glucoside, Hexyl Cinnamal, Hydroxycitronellal, Phenoxyethanol, Sodium Hydroxide, Gentiana Lutea Root Extract, Moringa Pterygosperma Seed Extract, Corallina Officinalis Extract, Disodium Phosphate, Citric Acid, Bht, Sodium Citrate, Parfum/Fragrance.
Suggested Usage:
-Use as a weekly mask.
-After cleansing, apply a quarter-size amount to damp hair from mid-lengths to ends.
-Massage or comb through mid-lengths and ends to ensure even distribution.
-Leave in for five to ten minutes.
-Rinse thoroughly.
-Complete routine with shu uemura’s Urban Moisture Shampoo for gentle cleansing and Urban Moisture Conditioner (each sold separately) for a complete professional regimen for dry hair.

Pro-Tip:
-Tilt the head to the side.
-Apply the mask from ends toward mid-lengths.
-Avoid product at the scalp.
-Twist hair up into a top knot.
-Allow the mask to absorb.
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