I never knew blow dry creams existed until after seeing an influencer post about them. The brand discussed is one I choose not to support so I asked AI for help and this one was chosen. After further research, I decided to try it and wow, I am so impressed by this product. I wish I had discovered it when it was a prototype. I battle against the natural state of my dense, fine, dry, frizzy, curly type 3a hair that I dye the roots and bleach the rest that goes a bit below my shoulders. I rough blow dry it with my hair dryer and then tame it with my ~2020 l'ange hair dryer brush. Using this product has significantly cut down on how long I need to rough blow dry it and the results I get from the hair dryer brush look as great as my stylist. I cannot believe how sleek and shiny this leaves my hair. This product is amazing and I would be hard pressed to switch to another product as I am so impressed and have never gotten such great results without needing to follow up with a flat iron. I no longer flat iron my hair so once less heat tool being used on my fragile hair. I section my hair into 3 parts and emulsify 1 pump at a time into the palm of my hands and starts the ends and go up. I do a lot for my hair repair, conditioning, leave-in spray conditioner, scalp health, etc. but this has made the biggest impact for end styling results that I am thrilled about.

I have been using this product for 3 years and I love it! My hair is fine and damaged, but I have a lot of it. A little goes a long way so it lasts a while. Sometimes I spray on Bumble & Bumble invisible oil spray as a 1st step, then I’ll Apple the Netsu. This product has a great scent and keeps your hair shiny. Some other products make your hair dull, but not this.

Why did we have to replace the art of hair in a tube? Used it forever and it was excellent. Am a huge fan of this brand, but there is no shine to my hair using this blow dry cream and it just is not as nice. Do not know why the old one was replaced.

Be prepared for the smoothest blowout! My stylist has used this a few times along with the spray and my hair has never felt better. After towel drying my hair I will separate my hair into two sections to ensure even application into two separate sections

This weighed my hair down and made it greasy. I have tons of hair but it is somewhat fine. This would be best for someone with coarse hair.

It weighs my hair down and I barely use a tiny amount. Leaves my hair looking like it’s unwashed 😟

If you have hair from 2A to 4c, then don’t even bother with this product. Worst heat protector ever. You’d expect more since it’s so expensive but it leaves your hair feeling sticky and dry, and your hair still will stay frizzy if you have thick hair. It doesn’t even protect the hair, the only thing it did was leave a white cast that made my hair feel gross and left a bunch residue on my brushes.

This stuff is amazing. I've been using it for about 2 + years now. You don't need a lot at all. Just a little goes a long way. I'm surprised by the bad reviews. This is a top notch high quality and high-end Japanese product.

I have fine hair but alot of it and it leans wavy. this did not help with my frizz, if anything it seems to dry my hair out

honestly one of the best blow dry creams I've used. No scent really and my hair is noticably softer after blow drying and round brushing hair. a lot less frizz and does not weigh down my hair. She will be a repurchase