News

SorvenBeauty

Favorites 0

My Lists

Sign in to organize and share your saved products.

Basket

Sign in to see items you may have added previously.

See samples, rewards, and promos in your basket.

Cart0

Yūbi Blonde Anti-Brass Purple Shampoo for Blonde Hair

202 |
In Stock
Out of Stock
$44.80 $56.00
What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in hig
Add to Wish List
Estimated delivery Aug 18–Aug 23
Free Shipping On all orders
100% Authentic Sephora Verified
Great Value Save more with VIP discounts

shu uemura

What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading

Key Benefits:
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Gently cleanses while moisturizing hair
- Smooths, adding a natural glow and subtle shine

Highlighted Ingredients:
- Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.

What Else You Need to Know: Crafted with Japanese-sourced precious white peony and shu uemura’s exclusive Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde and silver hair. A luxurious, professional-grade anti-brass purple shampoo to neutralize brassiness and unwanted yellow tones while enhancing softness, moisture, and shine for a natural glow.

Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.

Verified Purchase
5mos ago
My hair has never felt more dry than after this shampoo. I really wanted to love it but just can’t use it
Read more
alibarb
1yr ago
Too Expensive For Average Results
I bought this product to tone my blonde hair. I felt like it didn’t dry my hair out like other purple shampoos. I was disappointed with the toning. It made my hair more gray than brighter. I’ve used other purple shampoos that did a much better job of toning for half the price.
Read more
sherrywell
Brown eyes, Fair skin tone, Dry skin
1yr ago
Going back to Redken
It did absolutely nothing. My hair was brassier than ever and it left it dry. It hurt me to throw it out because it was so expensive. Redken purple shampoo works better!
Read more
RKarina95
Brown eyes, Medium Tan skin tone, Combination skin
3yrs ago
Great product overall!
Great product. Very strong color deposit for ultra blonde but strobe fragrance can be off putting to some
Read more
elizabethp12121
Hazel eyes, Light skin tone, Dry skin
Incentivized
3yrs ago
Strong fragrance
Decent as a standard shampoo but have to leave on for a while to help with brassiness. Strong fragrance was too much for my sensitive skin.
Read more
michellert
Hazel eyes, Light Medium skin tone, Combination skin
Incentivized
3yrs ago
Great product, love the bottle! It looks beautiful in my shower and makes my hair feel great!
Read more
LunaMist
Gray eyes, Light skin tone, Dry skin
Incentivized
3yrs ago
I received this product in return for an honest review. I have used it three or four times over the last two weeks. I have noticed slight brightening in my highlights, but not as much as I would have liked. It has a light, pleasant scent, and helped to tame my frizzy hair. It's a good product, but I think there are better, cheaper options
Read more
pacwmn
Blue eyes, Light skin tone, Normal skin
Incentivized
3yrs ago
I bleach my hair like crazy so I am no stranger to purple shampoos. This one is by far THE most pigmented shampoo I have ever used. The only reason why I didn't give the shampoo a 5 star is because it is so pigmented that it stained my hands for a little bit. I did not like that. But it smells amazing and doesn't dry out my hair like most of the purple shampoos.
Read more
robskys
Brown eyes, Medium skin tone, Combination skin
Incentivized
3yrs ago
It’s alright
I received this product in order to test it and white a review. This purple shampoo was just okay. I think it’s good but there are cheaper and better alternatives out there. It didn’t make a huge difference in the brassiness of my hair, but my hair did feel nice and soft after.
Read more
Alexpivo
Green eyes, Light skin tone, Dry skin
Incentivized
3yrs ago
I received this product in exchange for an honest review. I used it a few times over the last 3 weeks and didn’t notice much difference with the color of my hair. What I did notice was how soft it felt after I washed it. I really loved how it made my hair feel. It also has a nice scent. I was a little nervous about having the purple in my shower but there was no issue with staining.
Read more
kimbh
Hazel eyes, Light skin tone, Combination skin
Incentivized

What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading

Key Benefits:
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Gently cleanses while moisturizing hair
- Smooths, adding a natural glow and subtle shine

Highlighted Ingredients:
- Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.

What Else You Need to Know: Crafted with Japanese-sourced precious white peony and shu uemura’s exclusive Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde and silver hair. A luxurious, professional-grade anti-brass purple shampoo to neutralize brassiness and unwanted yellow tones while enhancing softness, moisture, and shine for a natural glow.

Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.

-Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.

-Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.


Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730/Acid Violet 43, Salicylic Acid, Carbomer, Linalool, Guar Hydroxypropyltrimonium Chloride, Limonene, Sodium Hyaluronate, Tocopherol, Geraniol, Citronellol, Ci 77891/Titanium Dioxide, Ci 42090/Acid Blue 9 Aluminum Lake, Butylene Glycol, Fumaric Acid, Methicone, Paeonia Albiflora Flower Extract, Parfum/Fragrance.

Suggested Usage:
-Use as a weekly shampoo.
-Apply a quarter-size amount of the Yūbi Blonde Anti-Brass Purple Shampoo to wet hair.
-Massage into scalp using fingers and palms.
-Leave on for at least three minutes or longer depending on desired degree of neutralization.
-Rinse thoroughly.
-Pair with shu uemura’s Yūbi Blonde Nourishing Shampoo as a daily cleanser and follow with Yūbi Blonde Nourishing Conditioner (each sold separately) for the longevity of blonde-toned, bright, shiny, and healthy hair.

Pro-Tip:
-Start by applying to the scalp.
-Emulsify with water to create a lather.
-Massage the scalp.
-Comb through mid-lengths and ends in the shower before following with conditioner or mask.
Cart
Your cart is empty
Continue shopping
{{ item.sku_code }} - {{ item.variant_label }} {{ item.item_type_label }}
{{ item.price_format }}
{{ item.subtotal_format }}
Total {{ totalAmount }}
Checkout View Cart