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Izumi Tonic Strengthening Rice Water Treatment

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$49.60 $62.00
What it is: A leave-in treatment, infused with Japanese-sourced rice water, that strengthens and prevents breakage for healthy, nourished hair. Hair
Size
150 mL/ 5 oz
150 mL/ 5 oz
30 mL/ 1oz
30 mL/ 1oz
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Estimated delivery Aug 18–Aug 23
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shu uemura

What it is: A leave-in treatment, infused with Japanese-sourced rice water, that strengthens and prevents breakage for healthy, nourished hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:
- Shine
- Volumizing
- Damage, Split Ends, and Breakage

Key Benefits:
- Hair is shown to be up to 10 times stronger after one use
- Restores damaged hair and protects against future breakage
- Leaves strands smooth, shiny, and healthy

Highlighted Ingredients:
- Rice Water: Rich in amino acids and nutrients that restore elasticity and strength.
- Ceramides: Lock in moisture, hydrating and strengthening strands.

What Else You Need to Know: Inspired by the centuries-old ancestral Japanese beauty tradition of yu-su-ru, this leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage and overall permeability while restoring hair’s moisture and elasticity. The nourishing formula makes the perfect addition to any hair-care routine, leaving strands up to 10 times stronger after one use, preventing future breakage, and enhancing softness and shine for healthy-looking results.

This product comes in a sleek, eco-conscious bottle made of 95 percent-recycled plastic with eco-friendly ink.

Fragrance Description: Invigorating and refreshing, the floral, citrus, and woody scent has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood.

Clinical Results: In a controlled study versus non-conditioning shampoo, after 1 use:
- Hair was shown to be 10 times stronger

In a controlled study, after 28 days:
- Hair was smooth, silky, shiny, and healthier

3mos ago
Heavy
This made my fine, bleached hair a bit heavy and stiff. Blow drying was a bit hard to manage as there wasn't any slip and was tugging at my hair more than I should have. However, I LOVE their "Shiki Worker" and will use it as long as they make it!
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annonymous11
4mos ago
I’m hands-down, best hair product I’ve ever used
This is one of the most impressive products I have ever used for my hair. This made my hair healthier than anything I have ever used protection against breakage. Is un parallel it made my hair easily comb and brushable. It doesn’t advertise it, but I know it helped protect against heat styling and my hair growth while using this was noticeable. It also made my hair, shiny and controllable. It is a bit pricey, but definitely worth it. I plan to continue using this product. I haven’t found anything that compares.
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Bunnyck
Incentivized
5mos ago
Great for fine hair
I have thin, fine hair & got this as a sample. 4 stars only for the $$$ price. I used this after a hair mask, hair semi-dry, & sort or scrunched it thru out my hair. Blow dried on low heat, upside down for volume. This sets me up for the whole week ! My hair has way more volume & def looks less thin.
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taylorknow
Incentivized
6mos ago
Worth a try
[I received this product in exchange for my honest review] I tested this out for a while to see if it really did anything. I have always heard really good things about rice water for your hair. It has a very pleasant scent. I have very sensitive skin and it did not gave me any reaction or skin sensitivity. I have color treated hair, and my ends are very damaged due to bleaching my hair. I do feel like this made my hair, a little shinier, and really helped with my damaged ends. My hair can also be very dry, and I think this helped with hydration. Overall, I do feel like the price point was a little bit high, but worth a try if you have a damaged hair.
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review photo
Tallyv
Incentivized
7mos ago
I'm not convinced much less about the price.
[I received this product in exchange for my honest review] To be honest, I rated the product as good because I like its smell and the hair leaves it in sight and soft touch but I can’t say that it promises what it says, that is to say that it will restore it... Its instructions are clear and I followed them to the letter, I used it every day after bathing but I still didn’t see any changes... Its price seems high to me so I don’t think I pay something expensive when there are other waters that do help at the same time...
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review photo
Andreinajpr
Incentivized
7mos ago
✨ Shiny, Bouncy Hair Without the Weight
[I received this product in exchange for my honest review] I have fine, color-treated hair, and this strengthening water has been doing wonders for me! My hair looks noticeably shinier and healthier when I use it, and it never weighs my hair down. I love to curl my hair, and my curls come out bouncier and smoother, almost like I just left the salon after a blowout. It has a soft, clean scent that subtly reminds me of baby powder and feels very fresh, not overpowering. This has quickly become a staple in my routine, and I’ll definitely be repurchasing it, along with the rest of the Izumi haircare lineup.
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Danithur
Incentivized
7mos ago
Must Have in my Hair Care Routine
[I received this product in exchange for my honest review] This stuff is great and smells amazing! I have noticed my hair isn’t as fragile anymore, has more volume, and even makes my hair shiny. After using this product, I’m left with shiny, silky, smooth hair!
Read more
ECM25
Incentivized
7mos ago
Light weight
[I received this product in exchange for my honest review] This product is very light weight. I use it after shampoo, spray from scalp to tip and leave it on and then blow dry. The package looks good too. Easy to bring when traveling
Read more
review photo
LalaAnn
Incentivized
7mos ago
A must try!
[I received this product in exchange for my honest review] I absolutely loved this product and I was definitely skeptical of it. But it did a great job of making my hair feel stronger and smoother when I did a blow dry.
Read more
review photo
kasimmons
Incentivized
8mos ago
Really great product, smells amazing! Love the way it makes my hair feels stronger after.
Read more
LaLa0713
Incentivized

What it is: A leave-in treatment, infused with Japanese-sourced rice water, that strengthens and prevents breakage for healthy, nourished hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:
- Shine
- Volumizing
- Damage, Split Ends, and Breakage

Key Benefits:
- Hair is shown to be up to 10 times stronger after one use
- Restores damaged hair and protects against future breakage
- Leaves strands smooth, shiny, and healthy

Highlighted Ingredients:
- Rice Water: Rich in amino acids and nutrients that restore elasticity and strength.
- Ceramides: Lock in moisture, hydrating and strengthening strands.

What Else You Need to Know: Inspired by the centuries-old ancestral Japanese beauty tradition of yu-su-ru, this leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage and overall permeability while restoring hair’s moisture and elasticity. The nourishing formula makes the perfect addition to any hair-care routine, leaving strands up to 10 times stronger after one use, preventing future breakage, and enhancing softness and shine for healthy-looking results.

This product comes in a sleek, eco-conscious bottle made of 95 percent-recycled plastic with eco-friendly ink.

Fragrance Description: Invigorating and refreshing, the floral, citrus, and woody scent has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood.

Clinical Results: In a controlled study versus non-conditioning shampoo, after 1 use:
- Hair was shown to be 10 times stronger

In a controlled study, after 28 days:
- Hair was smooth, silky, shiny, and healthier

-Rice Water: Rich in amino acids and nutrients that restore elasticity and strength.
-Ceramides: Lock in moisture, hydrating and strengthening strands.

Paraffinum Liquidum/Mineral Oil/Huile Minerale, Amodimethicone, Quaternium-87, Stearyl Alcohol, Menthoxypropanediol, Behentrimonium Chloride, Propylene Glycol, Candelilla Cera/Candelilla Wax/Cire De Candelilla, PPG-1 Trideceth-6, Linalool, Chlorhexidine Digluconate, Isopropyl Alcohol, Limonene, Trideceth-6, Acrylates Copolymer, Sorbitan Oleate, Polyquaternium-11, 2-Oleamido-1,3-Octadecanediol, Citronellol, Coumarin, Cetrimonium Chloride, Butylene Glycol, Alpha-Isomethyl Ionone, Geraniol, Benzyl Alcohol, Hydrolyzed Rice Extract, Parfum/Fragrance.
Suggested Usage:
-Apply your preferred shu uemura shampoo and conditioner/mask treatment (each sold separately) and rinse.
-Spray Izumi Tonic on damp, towel-dried hair from scalp to mid-lengths to ends.
-Comb through and massage gently for even distribution.
-Do not rinse.
-Air- or blow-dry.

Recycling Instructions:
-Recycle the outer box.
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