News

SorvenBeauty

Favorites 0

My Lists

Sign in to organize and share your saved products.

Basket

Sign in to see items you may have added previously.

See samples, rewards, and promos in your basket.

Cart0

Urban Moisture Deep Hydration Shampoo for Dry Hair

447 |
In Stock
Out of Stock
$44.80 $56.00
What it is: An intensely hydrating shampoo for dry hair formulated with Japanese-sourced moringa oil and red algae to cleanse, moisturize, and protect
Add to Wish List
Estimated delivery Aug 18–Aug 23
Free Shipping On all orders
100% Authentic Sephora Verified
Great Value Save more with VIP discounts

shu uemura

What it is: An intensely hydrating shampoo for dry hair formulated with Japanese-sourced moringa oil and red algae to cleanse, moisturize, and protect hair against pollutants and future dryness.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Frizz
- Shine

Key Benefits:
- Intensely hydrates and nourishes while fighting future dryness
- Gently cleanses to purify and remove buildup
- Protects and defends against environmental pollutants

Highlighted Ingredients:
- Japanese Moringa Oil Extract: Rich in nutrients, vitamins, and antioxidants to catch pollutants and intensely purify.
- Japanese Red Micro-Algae Extract: Rich in vitamins, minerals, and amino acids to support hair cell regeneration for future hydration.

What Else You Need to Know: A hydrating, professional shampoo for dry hair that nourishes and rebalances moisture levels without weighing hair down. Formulated with Japanese-sourced moringa oil, also known as the "miracle tree" for its dense nutrients, hair is purified, protected against environmental pollutants, and intensely hydrated to prevent future dryness. Perfect for all hair types, this shampoo is also color-safe and leaves a healthy glow.

Fragrance Description: Top notes of a botanic blend are complemented by middle notes of camellia, white freesia, and heliotrope and supported by base notes of powdery musk.

3mos ago
Fan of Ultimate Reset line & gave this a fair shot
My stylist has been using the Ultimate Reset line on my hair for the last 9 months - we decided to purchase this line shampoo/cond/mask to see if it would be better on my long thick coarse semi curly hair that I get blown out every 7 days. Used it for 2 weeks to get an idea. The difference was noticeable, by day 3 I was wondering if I needed a trim as my ends were feeling dry. Switched back to Ultimate Reset line and back to soft & silky hair!
Read more
pomtini6
8mos ago
Non-incentivized
So surprised how hydrating this shampoo is. I thought I was going to return it because almost all of Shu Uemura’s shampoos dry my hair (ie. Dry/damaged shampoo, gentle clarifying, etc). My hair tends to get dry from most shampoos, so this will be my new HG
Read more
ashleyc13
1yr ago
My absolutely favorite!
This is the best shampoo I've tried. My hair loves this stuff. I have oily scalp and dry ends. My hair is fine but a lot of it. I will continue to buy this over and over. Their oil is also absolutely incredible and doesn't turn my hair greasy, only hydrated and super soft.
Read more
Klynn8908
1yr ago
Amazing
I absolutely love this shampoo I have mixed hair that I straighten a lot and this shampoo makes my hair feel so soft. I can wear my curls and they look bouncy and moisturized. I even wash my sons hair w it
Read more
br3a
1yr ago
Must have
This is the only shampoo you will ever use after trying it. Best smell ever!
Read more
janeeeee1999997
1yr ago
Forever repurchase!
I have long thick 3c curly hair that I blowout weekly. I purchased the whole line and I love how soft, light, and shiny it makes my hair. It’s nourishing without adding weight which so many hydrating shampoos do.
Read more
Taylor0212
2yrs ago
Buy a different shampoo
I have been using Shu Uemura brand for almost 2 years now. Love it. But this one is awful! I swear it’s 90% water and I have to use so much to even feel like my hair is semi clean. Maybe it’s just the one I got was defective, but I do not recommend this shampoo
Read more
Karsen
2yrs ago
good for hydration
I really like this product for my curly hair, Very hydrating!
Read more
JacindaS
2yrs ago
NOT AN INCENTIVIZED REVIEW: DONT GET IT
I love their hair oil and mask so I invested in the shampoo & condition&it’s the worst, gives terrible split ends. tried 2 give it a chance &missed return window+ really regret it. $110 in the trash
Read more
Naomi11111122
2yrs ago
Wonderful scent and softer hair.
I tried urban moisture deep hydration shampoo for the first time and admit I am very impressed with the quality and results. After my first wash, I noticed my hair felt softer and well hydrated. My favorite thing was the scent. It just smelled fancy, fresh and felt like I was pampering myself. I definitely recommend for anyone to try.
Read more
Lizalder

What it is: An intensely hydrating shampoo for dry hair formulated with Japanese-sourced moringa oil and red algae to cleanse, moisturize, and protect hair against pollutants and future dryness.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Frizz
- Shine

Key Benefits:
- Intensely hydrates and nourishes while fighting future dryness
- Gently cleanses to purify and remove buildup
- Protects and defends against environmental pollutants

Highlighted Ingredients:
- Japanese Moringa Oil Extract: Rich in nutrients, vitamins, and antioxidants to catch pollutants and intensely purify.
- Japanese Red Micro-Algae Extract: Rich in vitamins, minerals, and amino acids to support hair cell regeneration for future hydration.

What Else You Need to Know: A hydrating, professional shampoo for dry hair that nourishes and rebalances moisture levels without weighing hair down. Formulated with Japanese-sourced moringa oil, also known as the "miracle tree" for its dense nutrients, hair is purified, protected against environmental pollutants, and intensely hydrated to prevent future dryness. Perfect for all hair types, this shampoo is also color-safe and leaves a healthy glow.

Fragrance Description: Top notes of a botanic blend are complemented by middle notes of camellia, white freesia, and heliotrope and supported by base notes of powdery musk.

-Japanese Moringa Oil Extract: Rich in nutrients, vitamins, and antioxidants to catch pollutants and intensely purify.
-Japanese Red Micro-Algae Extract: Rich in vitamins, minerals, and amino acids to support hair cell regeneration for future hydration.

Aqua/Water, Sodium Laureth Sulfate, Coco-Betaine, Laureth-5 Carboxylic Acid, Cocamide Mipa, Glycerin, Amodimethicone, Sodium Chloride, Polyquaternium-10, Ppg-5-Ceteth-20, Sodium Benzoate, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Salicylic Acid, Peg-60 Hydrogenated Castor Oil, Tocopherol, Glycine Soja Oil / Soybean Oil, Alcohol, Hexyl Cinnamal, Hydroxycitronellal, Caramel, Sodium Acetate, Safflower Glucoside, Phenoxyethanol, Isopropyl Alcohol, Gentiana Lutea Root Extract, Moringa Pterygosperma Seed Extract, Corallina Officinalis Extract, Disodium Phosphate, Citric Acid, Bht, Sodium Citrate, Sodium Hydroxide, Parfum/Fragrance.
Suggested Usage:
-Apply a quarter-size amount of the shampoo to wet hair.
-Massage into scalp using fingers and palms.
-Rinse thoroughly.
-For oilier scalps, double cleanse by repeating the first three.
-Follow with shu uemura’s Urban Moisture Conditioner or Urban Moisture Hair Mask (each sold separately) for a complete professional regimen to receive maximum hydrating benefits for dry hair.

Pro-Tip:
-Start by applying to the scalp.
-Emulsify with water to create a lather.
-It’s also recommended to comb through mid-lengths and ends in the shower before following with conditioner or hair mask.
Cart
Your cart is empty
Continue shopping
{{ item.sku_code }} - {{ item.variant_label }} {{ item.item_type_label }}
{{ item.price_format }}
{{ item.subtotal_format }}
Total {{ totalAmount }}
Checkout View Cart