shu uemura

Yūbi Blonde Nourishing Shampoo for Blonde Hair

149 |

In Stock

$44.80 $56.00

What it is: A moisturizing daily shampoo with Japanese-sourced white peony that gently cleanses, soothes, and adds shine to highlighted or lightened b

SKU Code: P469218:2443349
Model: P469218:2443349
Source: Sephora
Brand: shu uemura
Categories: Hair&Bath&Body, Shampoo & Conditioner, Shampoo

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shu uemura

What it is: A moisturizing daily shampoo with Japanese-sourced white peony that gently cleanses, soothes, and adds shine to highlighted or lightened blonde and gray hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Safe

Key Benefits:
- Gently cleanses while moisturizing
- Removes impurities and excess product buildup
- Smooths, adding touchable softness, natural glow, and shine

Highlighted Ingredients:
- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: Indulge in this luxurious professional-grade nourishing shampoo. Infused with Japanese-sourced precious white peony, renowned as a symbol of purity in Japan, the formula is rich in antioxidants to intensely condition and smooth hair. Ideal for all types of highlighted, lightened blonde and gray hair to gently cleanse while conditioning hair fiber with a natural glow and lavish touch.

Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.

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Images from reviews

4yrs ago

Recommended

works as a blue or purple shampoo amazing

Misleading? not really. Blue tones orange. Purple tones brassy yellow. This shampoo says it’s purple but it’s got a faint very faint hint of color in either the shampoo or conditioner, (you have to use both), and wow does it work on both problems. I’m a stylist, I use it myself, prefer it to all pro toners if I see something small I don’t like. (Picky) unlike other shu products a little does not go a long way on the conditioner, but you probably only use it a time or two for any color you want to tone a little.

alleycatseyes

Blue eyes, Light Medium skin tone, Dry skin

4yrs ago

Recommended

Highly recommend for highlighted hair

Fantastic! I would very highly recommend this and the conditioner for highlighted hair.

izzi141

Brown eyes, Light skin tone, Combination skin

4yrs ago

I received this product as a sample in exchange for my honest review. Unfortunately, this is not a shampoo that I would purchase on my own. It is not worth the price. My hair was very knotted up in the shower and dry afterwards.

Senoralo

Brown eyes, Light skin tone, Normal skin

4yrs ago

Recommended

Love this shampoo! It helped bring the bright blonde color back to my hair. I also really enjoyed the scent!

Rach121212

Hazel eyes, Light Medium skin tone, Dry skin

4yrs ago

Nice shampoo, has a pretty strong floral scent which doesn’t bother me. It just doesn’t seem very special to me. The shampoo itself is clear, not purple, so I don’t think it has any toning properties like the anti-brass conditioning mask.

bll1029

Blue eyes, Fair skin tone, Dry skin

4yrs ago

Recommended

Buy this!

Love this, made my hair feel really clean and vibrant

tina27560

Green eyes, Light skin tone, Combination skin

4yrs ago

Recommended

A Must For Blondes!

This is a fabulous purple shampoo!! I have recently gone even lighter blonde and I have been trying to find a good purple shampoo that doesn't leave my hair stained purple . I think I am completely obsessed with this one! Its not the cheapest but it does not strip my hair at all like other purple shampoos I’ve used . It’s a lot more hydrating and nourishing on the hair than others I used . All you have to do is use it once a week and it makes your blonde hair significantly a more cooler shade of blonde . The smell is wonderful too!! Definitely a must try for blondes!!!!!

Booboomama

Green eyes, Light skin tone, Normal skin

4yrs ago

Recommended

Average product, read the ingredients!

I've been using the shampoo for about 3 weeks, bare in mind this shampoo is not for everyday use and would completely strip your hair of you did use daily. It contains sodium Laureth Sulfate, which is actually banned by the European union, do your research. Also has sodium chloride = salt and chlorine, and we all know what to much chlorine will do to your hair. It has a pleasant scent and my scalp and hair feel clean after use, but for sure stripped. I'm able to easily brush thru my hair after use. 10 oz bottle for $49 is over priced for this product.

VeeReals

Hazel eyes, Light Medium skin tone, Normal skin

4yrs ago

Recommended

Very Hydrating

I received this product as part of a free sample program. I've never used a shampoo that has left my hair feeling so soft and hydrated before. I am very impressed with this and will definitely be repurchasing once its gone. My hair feels amazing.

Anyssa23

Hazel eyes, Light skin tone, Combination skin

4yrs ago

Recommended

Lightweight and wonderful!

Absolutely in love with this product! I received this as a sample, but it has since become my go-to shampoo. This is lightweight, protects my bleached highlighted hair, and smells AMAZING. I will be repurchasing on my own!

sarahc143

Hazel eyes, Light skin tone, Combination skin

-Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.

Aqua/Water/Eau, Sodium Laureth Sulfate, Glycerin, Coco-Betaine, Cocamide Mipa, Sodium Chloride, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Salicylic Acid, Linalool, Limonene, Geraniol, Citronellol, Butylene Glycol, Paeonia Albiflora Flower Extract, Parfum/Fragrance.

Suggested Usage:
-Apply a quarter-size amount of Yūbi Blonde Nourishing Shampoo to wet hair.
-Massage into scalp using fingers and palms.
-Rinse thoroughly.
-All types of blonde, silver, and gray hair can use daily for gentle cleansing. -Complete the routine with shu uemura’s Yūbi Blonde Conditioner (sold separately) for the longevity of blonde-toned, bright, shiny, and healthy hair.
-Pair with shu uemura’s Yūbi Blonde Anti-Brass Purple Shampoo or Purple Mask (each sold separately) weekly to neutralize unwanted brassy yellow tones.

Pro-Tip:
-Start by applying to the scalp.
-Emulsify with water to create a lather.
-Massage the scalp.
-Comb through mid-lengths and ends in the shower before following with conditioner or mask.

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