Pureology
What it is: A strengthening conditioner for damaged and color-treated hair that supports hair repair from heat damage, color, and everyday wear and tear.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage
Key Benefits:
- Blended with plant-based protiens to repair damaged hair
- Strengthens and hydrates hair to prevent future breakage
- Softens hair, protects color, and adds shine
Formulation: Liquid
Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage.
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging.
What Else You Need to Know: This formula includes a signature blend of raspberry, peach, and water flowers and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine. Can be used on non-color-treated hair.
This product is an Allure Best of Beauty award winner.
Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner (conditioner sold separately):
- 98% of women said hair feels soft
- 95% of women said hair feels healthy
What it is: A strengthening conditioner for damaged and color-treated hair that supports hair repair from heat damage, color, and everyday wear and tear.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage
Key Benefits:
- Blended with plant-based protiens to repair damaged hair
- Strengthens and hydrates hair to prevent future breakage
- Softens hair, protects color, and adds shine
Formulation: Liquid
Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage.
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging.
What Else You Need to Know: This formula includes a signature blend of raspberry, peach, and water flowers and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine. Can be used on non-color-treated hair.
This product is an Allure Best of Beauty award winner.
Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner (conditioner sold separately):
- 98% of women said hair feels soft
- 95% of women said hair feels healthy
