Pureology

Strength Cure Shampoo for Damaged Hair

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$30.40 $38.00

What it is: A vegan, sulfate-free shampoo for damaged and color-treated hair that strengthens for healthier, more resilient strands from within. Hair

SKU Code: P461610:2390847
Model: 2390847
Source: Sephora
Brand: Pureology
Categories: Hair&Bath&Body, Shampoo & Conditioner, Shampoo

Size

9 fl oz/ 266 mL

33.8 fl oz/ 1000 mL

1.7 oz / 50 mL

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Estimated delivery Aug 20–Aug 25

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Pureology

What it is: A vegan, sulfate-free shampoo for damaged and color-treated hair that strengthens for healthier, more resilient strands from within.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness

- Color Safe

- Damage, Split Ends, and Breakage

Key Benefits:
- Blended with plant-based proteins to repair damaged hair

- Hydrates and strengthens hair to prevent future breakage

- Softens hair, protects color, and adds shine

Formulation: Liquid

Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage

- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This vegan formula includes a signature blend of raspberry, peach, and water flowers and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine. Can be used on non-color-treated hair.

This product is an Allure Best of Beauty award winner.

Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner:

- 98% of women said hair feels soft

- 95% of women said hair feels healthy

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Images from reviews

Verified Purchase

2w ago

Recommended

Good for thin hair

I have thin hair , I find my hair less breaking, it does not flatten it and it goes without being greasy for 3+ days. Hair is soft and I got a trial size now going for standard size.

Bebo2025

Verified Purchase

3mos ago

Recommended

Great for bleached, straight, fine hair!

Smells SO good & lasts! This lathers amazingly and did not dry out (or make my hair feel like straw) WHILE washing! My scalp did not feel tight like all the others and no itchy scalp! Perfect for my straight, fine, bleached hair! definitely my new favorite product. ongoing

everythanggone

Verified Purchase

3mos ago

Recommended

Didn't know my hair could feel this good

I have tried SO many bond repair shampoos - Redken, Amika, Olaplex, L'Oreal, Dove - nothing compares to this shampoo. I finally gave in and got a sample, and went back to purchase the full size in just a few washes. First of all, THE SMELL. The smell is so so good - as someone who is sensitive to smells (especially in hair products) - the fragrance makes the product feel high end and luxurious. After washing, my hair feels SO soft and silky, and dries much less frizzy and dull than with ANY other shampoo I have tried, including some glossing lines! To me, nothing else compares - I went all in on Pureology after this and bought the conditioner, leave in, and serum and love them all. Might even try the hydration line next ot mix it up! but i will probably always have some of this on hand as well

lindalemon

Verified Purchase

4mos ago

MADE SCALP ITCHY AND HAIR FALLOUT

this product made my scalp extremely itchy and caused more hair fallout than ever before. I am leaving this review because it is ineligible for return so basically I paid $38 to make my own hair fall out.

L3xxL0v3

4mos ago

Recommended

Stronger, Softer Hair Without Weighing It Down

I’ve been using the Pureology Strength Cure Shampoo for a few weeks and I’m really happy with it so far. My hair is color-treated and tends to get dry and a little fragile from heat styling, so I’m always looking for products that can strengthen my hair without making it feel heavy. One of the first things I noticed is how concentrated the formula is. You only need a small amount to get a good lather, which makes the bottle last longer than most shampoos I’ve used. It cleans my hair really well, but it doesn’t leave it feeling stripped or overly dry. After several washes, my hair started to feel softer and smoother, and I noticed less breakage when brushing. It also helps keep my color looking fresh, which is a big plus for me. My hair looks shinier and feels healthier overall.

chinx315

Incentivized

6mos ago

PLEASE READ HAIR LOSS

Definitely experienced hair loss with this product. My hair was so full and thick before using this. Started to notice in pictures how thin it was within 2 months of using it. Threw it away immediately after reading other users same experiences.

ammae1015

6mos ago

New formula made my hair fall out and break off

I think they changed the formula, because within a few weeks of opening a new bottle, my hair stayed breaking off and thinning badly. Really damaged my hair.

sarah20854

6mos ago

Recommended

Everyday

this is my number one favorite shampoo. It keeps my hair from getting greasy and I like the smell.

Fernweh4

7mos ago

Recommended

Excellent shampoo

This is an excellent product. I have been using this from last 6 months. My hair soften and hair fall also reduced. I strongly recommend this shampoo and please follow by conditioner for faster results

SuchiRaju

Verified Purchase

7mos ago

Causes split ends!!!

At first I thought I loved this shampoo. The first few washes it seemed great but it completely damaged my hair. After about a month of use my hair is dry, brittle and has tons of split ends. This is the only thing I have changed using and it has completely ruined my hair. I am going back to Kerastase and Shu Umera products. I DO NOT recommend using this.

SFRANCIS1

What it is: A vegan, sulfate-free shampoo for damaged and color-treated hair that strengthens for healthier, more resilient strands from within.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness

- Color Safe

- Damage, Split Ends, and Breakage

Key Benefits:
- Blended with plant-based proteins to repair damaged hair

- Hydrates and strengthens hair to prevent future breakage

- Softens hair, protects color, and adds shine

Formulation: Liquid

Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage

- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.

This product is an Allure Best of Beauty award winner.

Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner:

- 98% of women said hair feels soft

- 95% of women said hair feels healthy

-Keravis: A strengthening protein known to prevent hair breakage
-Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.

Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum / Fragrance, Sodium Isethionate, Citric Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil / Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly(Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, Ci 14700 / Red 4, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, Ci 15510 / Orange 4.

Suggested Usage:
-Apply a dime-size amount to wet hair at the scalp.
-Using your fingers, lather and work the shampoo down to the ends.
-Rinse.
-For extra cleansing, repeat.
-Follow with Strength Cure Conditioner and Miracle Filler Treatment (each sold separately) for best results.
-Pro tip: To create more lather, tip your head back into the water, then lather again.

Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.

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