Pureology
What it is: A moisturizing shampoo that protects hair color and deeply nourishes medium to thick, dry hair.
Hair Type: Medium and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Frizz
- Color Safe
Key Benefits:
- Deeply hydrates and softens dry hair
- Protects hair color and enhances vibrancy
- Highly concentrated formula allows for 75+ shampoos in a single bottle
Formulation: Liquid
Highlighted Ingredients:
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This hydrating and frizz-fighting formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental pollutants while providing deep hydration and lasting shine. Can be used on hair with and without color treatment.
Clinical Results:
Based on a consumer study of 82 people with self-perceived dry hair using a regimen of Hydrate Shampoo and Hydrate Conditioner (sold separately):
- 90% say hair looks healthy
- 92% say hair looks shiny
- 91% say hair feels smooth
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished
Based on a consumer study of 82 people with self-perceived dry hair:
- 91% say product has a creamy lather
This product is an Allure Best of Beauty award winner.
What it is: A moisturizing shampoo that protects hair color and deeply nourishes medium to thick, dry hair.
Hair Type: Medium and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Frizz
- Color Safe
Key Benefits:
- Deeply hydrates and softens dry hair
- Protects hair color and enhances vibrancy
- Highly concentrated formula allows for 75+ shampoos in a single bottle
Formulation: Liquid
Highlighted Ingredients:
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This hydrating and frizz-fighting formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental pollutants while providing deep hydration and lasting shine. Can be used on hair with and without color treatment.
Clinical Results:
Based on a consumer study of 82 people with self-perceived dry hair using a regimen of Hydrate Shampoo and Hydrate Conditioner (sold separately):
- 90% say hair looks healthy
- 92% say hair looks shiny
- 91% say hair feels smooth
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished
Based on a consumer study of 82 people with self-perceived dry hair:
- 91% say product has a creamy lather
This product is an Allure Best of Beauty award winner.
