Pureology
What it is: A luxurious, sulfate-free shampoo that smooths frizz, boosts shine by 50 percent, and protects color for silky, manageable hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Color-Safe
- Frizz
- Shine
Key Benefits:
- Maintains smoothness and shine
- Promotes touchable, soft, manageable hair
- Protects hair color with Antifadecomplex®
Highlighted Ingredients:
- Serine: Attracts and retains moisture.
- Glycine: Creates a smooth, even surface.
- Alanine: Helps repel excess moisture.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan.
What Else You Need to Know: This creamy cleanser controls frizz for up to 72 hours, leaves hair eight times smoother and over 50 percent glossier. Antifadecomplex® protects color vibrancy.
Fragrance Description: Top notes: red currants, watery marine, almond; middle notes: magnolia, coconut milk, caramel; base notes: sandalwood, tonka vean, powdery musk.
Clinical Results: In clinical studies, it provides:
- Up to 72-hour frizz-defying performance
- Up to 90% humidity protection
- +50% glossier shine versus unwashed hair
