What it is: An endlessly buildable volumizing mascara with a custom designed brush that delivers smooth, clump-free coats with every layer.
Formulation Type: Volumizing, Lengthening
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
What Else You Need to Know: This mascara can be infinitely layered for a high-impact effect that leaves lashes flexible and full. The custom brush features wavey bristles that load the ultra-thin, pitch black formula onto lashes while the flat, angled tip removes any excess with every swipe.
Not impressed with this mascara. Right after opening I had a feeling like it was used for 4 months prior to me opening it - there was not a lot of mascara really and my eyelashes are looking very average. I was looking for something to replace my Estée Lauder one as my eyes started to react on it, but I am back to it again still looking for something new
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AnaIsAna
Verified Purchase
1mo ago
Recommended
SO GOOD!
Genuinely the best mascara I’ve used so far, and I have tried MANY. Doesn’t smudge even if I’m sweating, applies like a dream. I bought one as a gift for my sister and she asked me if I could buy her three more for her partner and her friend because she seriously liked it that much. I can put this on for a minimal look and I look so good still. Not even sponsored or incentivized at all I just really like this mascara. Nice job with this one guys!
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graceswanny
Green eyes, Fair skin tone, Combination skin
Verified Purchase
1mo ago
Recommended
Tried it, will try another, next time
This mascara flakes after wearing just a few hours. A little disappointed.
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inthequiet
Green eyes, Light Medium skin tone, Dry skin
Verified Purchase
1mo ago
Not it
Super underwhelming, no volume, weak, somehow gets worse through the day. Gonna toss
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kittynoir
Green eyes, Fair Light skin tone, Combination skin
Verified Purchase
2mos ago
Not as expected
I was hoping for a little better beings the reviews was saying more. Unfortunately it performs mediocre and flaky. I wouldn’t re purchase this product.
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tabbiestar
Blue eyes, Medium skin tone, Combination skin
Verified Purchase
2mos ago
Not enough on its own.
This mascara is ok, will use it and move on. I found it to be ok with another mascara but alone it’s not enough. Pretty bland. It seems almost dried out.
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eadigrazia
Brown eyes, Light Medium skin tone, Combination skin
Verified Purchase
3mos ago
Recommended
Best Buy
This mascara does exactly what it claims- lengthens and created volume without clumping. Jet black and if that’s not enough, it’s easy to remove! The trifecta of mascara. This was a 100% Best Buy. (For me)
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Ri1921
Brown eyes, Fair skin tone, Combination skin
Verified Purchase
3mos ago
It flakes. Alot.
Flakes like crazy. This made it unusable. I have no interest in having to check my eyes in the mirror constantly to wipe away the flakes.
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jessesmom1
Blue eyes, Fair Light skin tone, Dry skin
Verified Purchase
3mos ago
Worse than drug store
This mascara was such a let down. Not colonizing at all and bled everywhere after around 5 hrs of wear on average. So disappointing as it looked to have good reviews
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Phomes
Blue eyes, Normal skin
Verified Purchase
3mos ago
Super clumpy, terrible wand
This might be the worst mascara I’ve ever tried. It was clumpy right out of the box. The wand is really strange — big at the ends and narrow in the center. Very difficult to apply without smudging.
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celarbo
Fair skin tone
What it is: An endlessly buildable volumizing mascara with a custom designed brush that delivers smooth, clump-free coats with every layer.
Formulation Type: Volumizing, Lengthening
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
What Else You Need to Know: This mascara can be infinitely layered for a high-impact effect that leaves lashes flexible and full. The custom brush features wavey bristles that load the ultra-thin, pitch black formula onto lashes while the flat, angled tip removes any excess with every swipe.
Suggested Usage: -Gently remove excess from the brush, then apply from the base of the lash in an upward motion. -Use the tip of the flat brush to define and separate each lash individually and remove excess. -Apply additional coats until you reach your desired level of volume.
Summary
5
4
3
2
1
4.7★
196 Reviews*
92%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
