COLOR WOW
What it is: An intensive hydrating and moisturizing leave-in hair treatment that instantly turns dull, dry, dehydrated hair to silk.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Shine
- Hold & Style Extending
- Color Safe
Key Benefits:
- Turns dry, straw-like hair to silk
- Heat-activated hydrating treatment
- Contains three types of heat protectant
Highlighted Ingredients:
- Coconut Oil: Moisturizes hair, reduces breakage, and seals split ends.
- 18-MEA: Clinically proven to replenish the lipid layer of hair surface and protect from heat.
- Hydrolyzed Keratin: Moisturizes from within and helps fortify.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This heat-activated cocktail features a proprietary complex of 18-MEA and coconut oil, formulated to replace the outer lipid layer of your hair often damaged by heat or chemicals. It bonds a healthy layer of hydration to hair’s surface as you blow-dry for hair that's healthy, supple, and silky.
What it is: An intensive hydrating and moisturizing leave-in hair treatment that instantly turns dull, dry, dehydrated hair to silk.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Shine
- Hold & Style Extending
- Color Safe
Key Benefits:
- Turns dry, straw-like hair to silk
- Heat-activated hydrating treatment
- Contains three types of heat protectant
Highlighted Ingredients:
- Coconut Oil: Moisturizes hair, reduces breakage, and seals split ends.
- 18-MEA: Clinically proven to replenish the lipid layer of hair surface and protect from heat.
- Hydrolyzed Keratin: Moisturizes from within and helps fortify.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This heat-activated cocktail features a proprietary complex of 18-MEA and coconut oil, formulated to replace the outer lipid layer of your hair often damaged by heat or chemicals. It bonds a healthy layer of hydration to hair’s surface as you blow-dry for hair that's healthy, supple, and silky.
