COLOR WOW
What it is: A leave-in strengthening hair treatment that reduces breakage by 50 percent in one use for stronger, healthier hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Damage/Split Ends/Breakage
- Hold & Style Extending
- Color Safe
Key Benefits:
- Makes hair twice as strong
- Heat-activated anti-breakage treatment
- With three types of heat protectant
Highlighted Ingredients:
- Blue Sea Kale: Strengthens hair while providing heat and color protection.
- Kelp Extract: Moisturizes, strengthens hair, and helps protect color.
- Proprietary Blend: Clinically tested to reduce breakage from combing by 50 percent in one use.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This breakthrough leave-in treatment strengthens hair and reduces breakage. Formulated with sulfur-rich blue sea kale, amino acids, and vitamin B, this heat-activated formula helps fortify hair's internal sulfur bonds for stronger, more resilient strands.
What it is: A leave-in strengthening hair treatment that reduces breakage by 50 percent in one use for stronger, healthier hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Damage/Split Ends/Breakage
- Hold & Style Extending
- Color Safe
Key Benefits:
- Makes hair twice as strong
- Heat-activated anti-breakage treatment
- With three types of heat protectant
Highlighted Ingredients:
- Blue Sea Kale: Strengthens hair while providing heat and color protection.
- Kelp Extract: Moisturizes, strengthens hair, and helps protect color.
- Proprietary Blend: Clinically tested to reduce breakage from combing by 50 percent in one use.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This breakthrough leave-in treatment strengthens hair and reduces breakage. Formulated with sulfur-rich blue sea kale, amino acids, and vitamin B, this heat-activated formula helps fortify hair's internal sulfur bonds for stronger, more resilient strands.
