COLOR WOW
What it is: A leave-in thickening and volumizing hair treatment for fine, thin hair that leaves hair looking bigger and fuller.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Hold & Style Extending
- Color Safe
Key Benefits:
- Instantly thickens for fuller-looking hair
- Heat-activated thickening treatment
- With three types of heat protectant
Highlighted Ingredients:
- Corn Starch Modified: Thickens and enhances the look of hair strands.
- Hydrolyzed Quinoa Protein: Visibly adds mass and thickness.
- Oat Beta Glucan: Improves hair strength, comb-ability, and glossiness.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This leave-in treatment with heat protection is activated when you blow-dry. It features a carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, adding weightless mass to every hair so even fine, thin hair looks fuller and denser.
What it is: A leave-in thickening and volumizing hair treatment for fine, thin hair that leaves hair looking bigger and fuller.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Hold & Style Extending
- Color Safe
Key Benefits:
- Instantly thickens for fuller-looking hair
- Heat-activated thickening treatment
- With three types of heat protectant
Highlighted Ingredients:
- Corn Starch Modified: Thickens and enhances the look of hair strands.
- Hydrolyzed Quinoa Protein: Visibly adds mass and thickness.
- Oat Beta Glucan: Improves hair strength, comb-ability, and glossiness.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This leave-in treatment with heat protection is activated when you blow-dry. It features a carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, adding weightless mass to every hair so even fine, thin hair looks fuller and denser.
