COLOR WOW

What it is: A pre-shampoo spray that removes impurities, dulling minerals and pollutants in three minutes for lighter, brighter color and softer, silkier hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Brassiness
- Color Fading

Key Benefits:
- Removes minerals and product buildup
- Revives faded, brassy hair
- No dyes or peroxides

Highlighted Ingredients:
- Tetrasodium Glutamate Diacetate: Removes metals and minerals caused by hard water, which can discolor hair.  
- Sodium Phytate: Removes metals and minerals caused by hard water, which can discolor hair.  

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This award-winning spray removes impurities from the skin’s
surface and combines molecular and polymeric filters to work like a magnet, gently extracting mineral buildup from hard water and pollutants from your hair and scalp. It restores color brightness and silky, soft texture in under three minutes.

This product is an Allure Best of Beauty winner.