COLOR WOW
What it is: A non-sticky volume-and-lift spray with built-in heat protection that works on both damp and dry hair, creating bigger, fuller results.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Heat Protection
- Hold
- Volumizing
Key Benefits:
- Long-lasting lift, body, and fullness
- Lightweight, non-sticky finish
- Won’t yellow or darken color
Highlighted Ingredients:
- Three Lightweight Elastomers: Provide lift, volume, and spring at the root and keep hair pliable.
- Hydrolyzed Keratin: Boosts strength and moisturizes hair from within.
- Panthenol – Provitamin B5: Protects from heat, reduces breakage, and prevents damage.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with uniquely flexible translucent polymers that act like a spring at the root of your hair, this styler creates instant lift and volume that lasts—with no stiff, sticky, or crunchy feel like hairspray. Your hair looks and feels naturally full, big, and bouncy. It won’t dull or darken color.
What it is: A non-sticky volume-and-lift spray with built-in heat protection that works on both damp and dry hair, creating bigger, fuller results.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Heat Protection
- Hold
- Volumizing
Key Benefits:
- Long-lasting lift, body, and fullness
- Lightweight, non-sticky finish
- Won’t yellow or darken color
Highlighted Ingredients:
- Three Lightweight Elastomers: Provide lift, volume, and spring at the root and keep hair pliable.
- Hydrolyzed Keratin: Boosts strength and moisturizes hair from within.
- Panthenol – Provitamin B5: Protects from heat, reduces breakage, and prevents damage.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Formulated with uniquely flexible translucent polymers that act like a spring at the root of your hair, this styler creates instant lift and volume that lasts—with no stiff, sticky, or crunchy feel like hairspray. Your hair looks and feels naturally full, big, and bouncy. It won’t dull or darken color.
