What it is: An ultra-creamy, lengthening, and volumizing mascara that delivers voluminous definition, length, and curl for a dramatic, thick lash look.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is cruelty-free.
What Else You Need to Know: Get up to 16 hours of wear with this mascara formula that is flake-resistant, smudge-resistant, transfer-resistant, and sweat-resistant. The soft, curling mascara brush ensures comfortable application, coating and separating each lash from root to tip for visibly longer, thicker, ultra-black lashes.
I used to only wear this mascara. It was buildable, clump free, and removed easily. Then 2 years ago, they changed the formulation so that it was harder to remove (now waterproof, which is silly since they already have a waterproof version). They must have changed the formulation once again because now every time I wear this mascara, I get styes. Every single time. Please go back to the original formula!!!
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Lebiatch
Blue eyes, Light Medium skin tone, Combination skin
1mo ago
Clumpy lashes
Definitely not one I’d recommend. I never got to try the original formula, but the current formula is no bueno. I found it to be rather dry and sticky, and as a result made my lashes clump together. Overall not a good mascara.
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KatieN00
Green eyes, Fair skin tone, Normal skin
Verified Purchase
3mos ago
Purchase with caution
I’ve been using this mascara exclusively for years and have always loved it. I recently had to get a new tube to replenish my stash and this new formula is terrible. It clumps, applies unevenly, and makes all of my lashes stick together. I wouldn’t recommend.
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ChrisBeauty7
Brown eyes, Medium Tan skin tone, Normal skin
5mos ago
Reformulation is awful
This used to be the best mascara I'd ever used. They have reformulated and now it is unusable. Clumpy and flaky, does nothing for my lashes.
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kelleygreeen
Hazel eyes, Fair skin tone, Oily skin
8mos ago
Recommended
The best mascara ever! I’ve been using it for years
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Anonymous
10mos ago
[I received this product in exchange for my honest review] Honestly i expected to like this mascara however anytime this was used I’d have terrible transfer under my eyes which never happens to me. It was super flaky and overall not a good experience
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autumnberry8
Blue eyes, Light skin tone, Combination skin
Incentivized
11mos ago
Recommended
Long, Natural Lashes
This definitely elongates my lashes without clumping them. I do wish it had a bit more pigment for a bolder look, but pairing it with another mascara gives me the results I want. Overall, it’s great for length and a natural finish!
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MarCoutureCure
Light skin tone, Combination skin
Verified Purchase
11mos ago
Not the same. Buy something else.
SOOOO DISAPPOINTED!!! Have used this for years. Have tried many other brands but have always come back to this. My most recent tube was a completely different formula. It was thin, and delivered hardly any mascara onto the lashes. I had to apply several coats in order for it to look like I was wearing mascara. Horrible. This used to be so wonderful. Lots of volume, bold lashes. Not anymore. Returning.
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makeuplover778
Brown eyes, Light skin tone, Normal skin
1yr ago
Recommended
I love this mascara! It’s not clumpy and does not crumble on lashes
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Modeltype94
Brown eyes, Tan skin tone, Combination skin
Incentivized
Verified Purchase
1yr ago
Recommended
Has been a staple in my makeup bag for years
I love it,. I wear it with the UD mascara base, makes my lashes look fuller without looking fake.
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corsetgirl
Hazel eyes, Normal skin
What it is: An ultra-creamy, lengthening, and volumizing mascara that delivers voluminous definition, length, and curl for a dramatic, thick lash look.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is cruelty-free.
What Else You Need to Know: Get up to 16 hours of wear with this mascara formula that is flake-resistant, smudge-resistant, transfer-resistant, and sweat-resistant. The soft, curling mascara brush ensures comfortable application, coating and separating each lash from root to tip for visibly longer, thicker, ultra-black lashes.
Suggested Usage: -Apply mascara from the base of the lash line to the tips for a feathery look that resists flaking. -For even thicker lashes, prep with Subversion Lash Primer (sold separately) before applying this volumizing mascara.
Summary
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4
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4.2★
382 Reviews*
82%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
