What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.
Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.
What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.
Clinical Results: In a 8-week clinical study: - 100% of participants had a measurable improvement in the appearance of fine lines - 100% had measurably brighter skin - 97% had a measurable improvement in radiance and clarity
Urban Decay eye primer is my favorite. I recently started using the anti-aging primer, it works great! I use it before regular eye shadow and when I use a glitter for shadow. Keeps everything in place.
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JenBod
Blue eyes, Light skin tone, Combination skin
Verified Purchase
2mos ago
Not tacky enough. Too hydrating for my eyelids and difficult to keep eyeshadow on
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liagr
Verified Purchase
3mos ago
Makes your eyes more aged
I was very disappointed with this product. This used to be my go to eyeshadow primer, and this time it just doesn’t work. I have creases within an hour of application, the anti-aging element is not there either.
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Zhizhi78
Brown eyes, Fair Light skin tone, Combination skin
3mos ago
Terrible under every camouflage cream I tried
Made my makeup look even more creased and crepey than without it. Looked good for about ten minutes before everything started to separate and crease. Do not recommend.
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jojo24
Brown eyes, Light Medium skin tone, Combination skin
3mos ago
Recommended
Shadow stays put when applied correctly
The cringy company and product names aside… This is the only eyeshadow primer worth using. Tip - dab on eyelids with the applicator but use a flat brush to spread all over. I like the sparkle version.
sparkle sparklers
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ciberbunnie
Brown eyes, Light Medium skin tone, Normal skin
Verified Purchase
4mos ago
Unimpressed
This is the second time I've used this primer and I'm not impressed. It does keep the eyeshadow on longer, but the primer dries up in the tube very fast. I mentioned this to the salesperson she commented to make sure it's properly closed. It is and it still does not last very long. 1 month at most.
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lipstick2018
Brown eyes, Fair skin tone, Normal skin
4mos ago
Find something else
Kinda works. They obv reformulated in the last couple of years. This used to be my holy grail, but now it just makes my eyeshadow crease throughout the day, even sandwiched with setting spray. So disappointed in you, Urban Decay.
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carrotlyn
Hazel eyes, Fair Light skin tone, Oily skin
Verified Purchase
4mos ago
Recommended
BUY IT!
SUPER GOOD PRODUCT, PERFECT FOR ALL SKIN TYPES AND TONES.
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RDGREAT
Oily skin
5mos ago
Recommended
Better primer for glittery shadows
Primer was ok used it in the past but the formula may have changed, better than NARS primer white. Better product to use with glittery eyeshadows since it adheres and less fallout. Good for all skin types and ethnities but may not recommend for tweens or little kids.
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SNong49
Brown eyes, Medium skin tone, Dry skin
Verified Purchase
5mos ago
Waste of money
I formerly was using Smashbox eyelid primer for years and then they changed the formula to vegan and it no longer works. I moved on to Urban Decay original formula and it does the job but again, its not great. I saw the anti aging one come up and gave it a whirl - doesn't even last through an 8hr workday without creasing so really not worth even buying it.
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Kelso78
Brown eyes, Fair Light skin tone, Normal skin
What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.
Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.
What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.
Clinical Results: In a 8-week clinical study: - 100% of participants had a measurable improvement in the appearance of fine lines - 100% had measurably brighter skin - 97% had a measurable improvement in radiance and clarity
Suggested Usage: -Smooth on just a touch of Anti-Aging Eyeshadow Primer Potion. -Apply eyeshadow while the primer is fresh for vibrant, just-applied color that lasts.
Summary
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1429 Reviews*
71%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
