Rare Beauty by Selena Gomez
What it is: An easy-glide, waterproof liquid eyeliner that lays down the perfect rich, matte brown color with expert precision every time.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.
What Else You Need to Know: This bestselling liquid eyeliner is reimagined in rich, matte brown—for depth and definition without the drama. An ultra-fine, flexible brush tip glides on without skipping or tugging, delivering smooth, precise lines with even ink flow from every angle. Long-lasting, waterproof wear won’t fade, feather, or flake.
Clinical Results: In an independent consumer study of 57 people:
- 100% said the brush allows for precise application and effortless control
- 100% said it glides easily onto the lid
- 98% said the flexible brush tip creates ultra-thin to thick, bold lines, it dries and sets quickly, and it’s sweat- and humidity-resistant
What it is: An easy-glide, waterproof liquid eyeliner that lays down the perfect rich, matte brown color with expert precision every time.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.
What Else You Need to Know: This bestselling liquid eyeliner is reimagined in rich, matte brown—for depth and definition without the drama. An ultra-fine, flexible brush tip glides on without skipping or tugging, delivering smooth, precise lines with even ink flow from every angle. Long-lasting, waterproof wear won’t fade, feather, or flake.
Clinical Results: In an independent consumer study of 57 people:
- 100% said the brush allows for precise application and effortless control
- 100% said it glides easily onto the lid
- 98% said the flexible brush tip creates ultra-thin to thick, bold lines, it dries and sets quickly, and it’s sweat- and humidity-resistant
Suggested Usage:
-Shake well—keep the cap on—before each use to activate color pigments.
-For instant definition, glide pointed tip along lash line.
-The flexible brush tip makes it easy to customize your liner look.
-Apply light pressure for fine lines; add more pressure to create thicker, more dramatic lines.
