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True to Myself Natural Matte Longwear Foundation

2.3K |
In Stock
Out of Stock
$30.40 $38.00
What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in
Color
1 Fair Neutral
1 Fair Neutral
2 Fair Warm
2 Fair Warm
3 Fair Cool
3 Fair Cool
4 Fair Neutral
4 Fair Neutral
5 Fair Warm
5 Fair Warm
6 Fair Neutral
6 Fair Neutral
7 Light Warm
7 Light Warm
8 Light Cool
8 Light Cool
10 Light Warm
10 Light Warm
11 Light Cool
11 Light Cool
12 Light Warm
12 Light Warm
13 Light Neutral
13 Light Neutral
14 Light Medium Warm
14 Light Medium Warm
15 Light Medium Neutral
15 Light Medium Neutral
16 Light Medium Neutral
16 Light Medium Neutral
17 Light Medium Cool
17 Light Medium Cool
18 Light Medium Neutral
18 Light Medium Neutral
19 Light Medium Warm
19 Light Medium Warm
20 Light Medium Neutral
20 Light Medium Neutral
21 Light Medium Warm
21 Light Medium Warm
22 Medium Cool
22 Medium Cool
23 Medium Neutral
23 Medium Neutral
24 Medium Warm
24 Medium Warm
25 Medium Neutral
25 Medium Neutral
26 Medium Warm
26 Medium Warm
27 Medium Warm
27 Medium Warm
28 Medium Cool
28 Medium Cool
29 Medium Neutral
29 Medium Neutral
30 Medium Warm
30 Medium Warm
31 Medium Deep Neutral
31 Medium Deep Neutral
32 Medium Deep Neutral
32 Medium Deep Neutral
33 Medium Deep Cool
33 Medium Deep Cool
34 Medium Deep Warm
34 Medium Deep Warm
35 Medium Deep Cool
35 Medium Deep Cool
36 Medium Deep Warm
36 Medium Deep Warm
37 Warm Deep Cool
37 Warm Deep Cool
38 Medium Deep Neutral
38 Medium Deep Neutral
39 Medium Deep Warm
39 Medium Deep Warm
40 Deep Neutral
40 Deep Neutral
41 Deep Warm
41 Deep Warm
42 Deep Cool
42 Deep Cool
43 Deep Cool
43 Deep Cool
44 Deep Warm
44 Deep Warm
45 Deep Cool
45 Deep Cool
46 Deep Neutral
46 Deep Neutral
47 Deep Neutral
47 Deep Neutral
48 Deep Cool
48 Deep Cool
9 Light Neutral
9 Light Neutral
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Estimated delivery Aug 18–Aug 23
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Rare Beauty by Selena Gomez

What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.

Coverage: Medium

Finish:
Natural, Matte

Formulation:
Liquid

Highlighted Ingredients:
- True Comfort Complex: Strengthens the skin barrier and locks in hydration for all-day comfort.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.

What Else You Need to Know: A three-in-one foundation that primes, covers, and sets for sweat-, humidity-, and smudgeproof wear. With an airy, whipped texture, it gives buildable, breathable coverage that blurs, smooths, and looks like real skin, while True Comfort Complex hydrates skin up to eight hours for comfortable wear all day.

Clinical Results: In an independent consumer-perception study of 50 people:
- 94% said it instantly reduces the look of pores
- 92% said it instantly blurs skin for a soft-focus effect
- 92% said it doesn’t oxidize (color doesn’t change during wear)

Verified Purchase
2d ago
I use other foundations but they weren’t like all day one, but this one is amazing and stays my whole shift and it’s lightweight (work at McDonald’s kitchen in reference)
Read more
Alescooby
Verified Purchase
5d ago
I am in love with this foundation way better than Nars or Dior
Read more
walwala
Brown eyes, Light Medium skin tone, Combination skin
Verified Purchase
6d ago
Finally a super pale foundation!!
Looks natural and is a good match for my fair skin!! I got the shade 2 fair warm.
Read more
review photo
winterwitch1227
Hazel eyes, Fair Light skin tone, Combination skin
Verified Purchase
1w ago
⭐⭐⭐⭐⭐ 5/5 I’m really impressed with this foundation! It feels super lightweight on my skin while giving a beautiful natural finish. It blends effortlessly, doesn’t feel cakey, and evens out my complexion without looking heavy. It lasts for hours and still looks fresh by the end of the day. If you’re looking for a foundation that gives a smooth, skin-like look for everyday wear, I definitely recommend giving this one a
Read more
Pawii
1w ago
Clings to texture and goes on patchy
I had high hopes for this foundation but I just cannot get it to work for me. I have combo/oily skin. A bit of skin texture but nothing too crazy. I do good skin prep before any foundation which usually makes my skin look pretty flawless with most foundations but this foundation always seems to grab on to any type of skin texture and just enhances it. I’ve tried different moisturizers and different sunscreens but nothing seems to work that well for me with this foundation. It looks ok initially on my cheeks but seems to bunch up around my nose and as stated earlier it grabs onto any type of skin texture - any dry patches (even when moisturized), bumps, pores, etc and just enhances it. It does seem to soften up throughout the day and look a bit more smooth but all-in-all it’s just a patchy foundation that doesn’t work for my skin. Please note it does dry very quickly so you’ll want to do your face in sections.
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GwenS949
Brown eyes, Light Medium skin tone, Oily skin
1w ago
Not for dry skin but great for long wear
I'm indifferent, the picture posted is the foundation alone(shade4) with a milky toner, a moisturizer and hue drops underneath....it still looks dry... I do have dry leaning skin but not super dry...it does look better with products on top and once some oils start to come through but it states not to use a primer underneath so I feel my pores still peak through,they are minimized but not to my preference. I LOVE Rare beauty but this was just okay...long wearing which is a plus but not for dry skin.. it's not my favourite, not even top 5. I do recommend because it looks amazing on my more oily skin friend.
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review photo review photo
KristalJJ
Hazel eyes, Fair skin tone, Dry skin
Verified Purchase
2w ago
Dry, patchy, transfers on to everything.
I wanted to like this foundation because the shade is probably one of the best shade matches I have had in a while, but the foundation itself is not good. I have used multiple primers, setting sprays and powders, not matter what I use to set it transfers. I can't touch my face at all with out the foundation coming off. It settles pretty badly into creases and lines. Around my nose, it settled into the cheek/nose line and is extremely noticeable. It settles badly into the under eyes. It is also very patchy and gets worse though out the day. I have oily skin and have used matte foundation for years, this is the first one that dries up and is flaky/patchy. It does not have good wear at all, by the end of my work day (in an air conditioned office) I look a patchy mess and barely any coverage left.
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Kindrax96
Brown eyes, Light Medium skin tone, Combination skin
2w ago
Breaks up no matter what I do!
After having used this over 30 times over the past 3 months, I despise this foundation... no matter what I do, it breaks apart/pills on my face. I've tried using no primer, different primers, different moisturizers, just the foundation alone, etc. any combination you can can think of, I've tried it and it breaks apart on my skin. I have dry skin, so maybe this foundation just doesn't work for dry skin. maybe it is just my skin, but I can never get it to work. no matter what I do, it INSTANTLY breaks up on my face. It begins to do it during the application, whether with a brush, sponge, or clean fingers. I can't make it work and it's incredibly embarrassing having such bad base makeup on 😵. I did my own makeup for my wedding (completely different foundation of course) and it looked incredible. I'm stating this because I know how to apply makeup, and make it look STUNNING. I wanted to try something new, based on the reviews of this foundation, I thought I'd like it. But, this foundation just does not work for me in any way, no matter what I do. I would say if you have dry/textured skin, stay FAR away from this foundation.
Read more
review photo review photo
HaileyPrat
Blue eyes, Light Medium skin tone, Combination skin
Verified Purchase
2w ago
Shade confusion! But good foundation.
I know my shade generally across all foundations is “light warm”. Anything light with a yellow undertone. I was surprised that this shade is more “fair warm”. Way too light. I exchanged for shade 12, which is interestingly also described as light warm, but this shade is too dark and it has more of a neutral undertone. Now I'm trying to get shade 10, which is described as a light warm, but specifically warm olive, and we'll see how it works.
Read more
skyelynnj
Brown eyes, Fair skin tone, Combination skin
Verified Purchase
2w ago
Beautiful finish
I impulse bought this product and I was really hoping I’d hate it so I could return it. But I loved it 😅 so I definitely will not be returning it.
Read more
Linn44
Blue eyes, Fair Light skin tone, Combination skin

What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.

Coverage: Medium

Finish:
Natural, Matte

Formulation:
Liquid

Highlighted Ingredients:
- True Comfort Complex: Strengthens the skin barrier and locks in hydration for all-day comfort.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.

What Else You Need to Know: A three-in-one foundation that primes, covers, and sets for sweat-, humidity-, and smudgeproof wear. With an airy, whipped texture, it gives buildable, breathable coverage that blurs, smooths, and looks like real skin, while True Comfort Complex hydrates skin up to eight hours for comfortable wear all day.

Clinical Results: In an independent consumer-perception study of 50 people:
- 94% said it instantly reduces the look of pores
- 92% said it instantly blurs skin for a soft-focus effect
- 92% said it doesn’t oxidize (color doesn’t change during wear)

-True Comfort Complex: Strengthens the skin barrier and locks in hydration for all-day comfort.

Dimethicone, Water (Aqua/Eau), Isododecane, Trimethylsiloxysilicate, Propanediol, Glycerin, PEG-10 Dimethicone, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone, Disteardimonium Hectorite, Sodium Chloride, Phenoxyethanol, Propylene Carbonate, Caprylyl Glycol, Aluminum Hydroxide, Magnesium Aluminum Silicate, Triethoxycaprylylsilane, Cellulose, Sodium Hyaluronate, Bisabolol, Caprylic/Capric Triglyceride, Undaria Pinnatifida Extract, Zingiber Officinale (Ginger) Root Extract. +/- (May Contain/Peut Contenir) Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
Suggested Usage:
-The easy-control pump lets you customize your coverage: Start with half a pump for medium, or a full pump for full.
-Starting with half a pump, dispense foundation onto the back of your hand or directly onto your tool of choice (Rare Beauty by Selena Gomez recommends the Liquid Touch Foundation Brush or Soft Touch Blending Sponge), then tap or sweep onto the face in even layers, building as desired.
-For the sheerest coverage, use a damp sponge.
-For more coverage, use fingers.
-For the most coverage, use a dry sponge or Liquid Touch Foundation Brush.
-This foundation is best for normal, combo, and oily skin types. Have dry skin? Be sure to prep skin with moisturizer for best results.
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