I wanted to love this! It’s basic, it can be clumpy & did NOT hold a curl whatsoever, even when using eyelash curler beforehand. My lashes looked worse off than drugstore. I’d pick drugstore over this one.

Dryyyyy immediately upon opening which is a bummer because the brush looked nice

Super natural and not necessarily a traditional “mascara” however if you like a tint and want extreme lash growth this is the best product i’ve been able to find love love love this product

This mascara is just meh- ok for an extremeeeeely natural lash, but this mascara barely even holds a curl at all.

I wanted to love this mascara. The product is very dry. It doesn’t go onto my eyelashes well. I plan to return it and won’t be purchasing it again.

Okay so after reading the reviews for this mascara I did not have high hopes for it but decided to purchase anyway because Isamaya's marketing got me + I've been on the hunt for a no frills everyday mascara. I was pleasantly surprised to find that this formula works very well for me and has been my go to since I purchased it. Nearly every other mascara I've tried smudges all over my under eyes after a few hours, especially on super busy work days but this mascara has been a huge game changer. By the end of the day my lashes and under eyes still look great, maybe with a small amount of mascara residue but it looks natural and kind of works with my look instead of looking totally crazy and embarrassing. I'd say this holds up better than any tubing mascara I've tried and is much more gentle than a lot of long-wear and waterproof formulas. This mascara doesn't give you giant lashes but it definitely lengthens and defines them and after using the product consistently I have noticed that my lashes look naturally fuller and healthier. I really appreciate that this formula is non irritating and nourishing!!! It's really great for a natural look and checks all the boxes for everyday wear for me. Will be purchasing again and again.

There is a bit of a learning curve with this mascara, but once you get the application right it’s AMAZING. Make sure there is nothing on your lashes first. I literally wipe my lashes with toilet paper before applying. Then you gotta let each coat dry COMPLETELY before applying another, otherwise it will just keep pulling the product off your lashes. It stays on all day, no flaking at all. It’s not waterproof but I’ve gone on a 10 mile run with it and it was still there after all that sweating. Lasts forever, easy to remove with warm water. Doesn’t make my eyes itch like most mascara. And after a week of wearing it every day, my lashes are actually longer!!! I love it. I’m sold forever on this. The brush could be better, fluffier but whatever I still love it.

Really nice natural mascara. Day to day I prefer something like a lash tint, I also have very thick lashes already and this deepens them and adds length and definition. Definitely not a voluminous formula but doesn’t claim to be either.

I really really wanted to love this but it’s not quite my jam. It felt good on the lashes and I didn’t have any transfer but I don’t feel it lengthened my lashes. The wand shape could be better.

OK, so I just threw with some people saying it doesn’t lengthen, it does but it’s a very light black so you really can’t see it but what I do is I put it on as a base and then put a darker black so that works and that really works on top of it after that drive then looks like I have lashes in a long curled