Kérastase
What it is: A daily shampoo that gently cleanses, removing scalp buildup and strengthening weak, fragile hair with intensely fortifying care.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Oily Scalp
- Damage/Split Ends/Breakage
- Thinning
Key Benefits:
- Gently Cleanses Scalp and Hair to Remove Excess Buildup
- Strengthens Hair Weakened by Heat Damage and Brushing
- Nourishes and Easily Detangles Hair
Highlighted Ingredients:
- Edelweiss Native Cells and Ginger Root: Detangle and moisturize while immediately increasing strength and softness.
What Else You Need to Know: Breakage is a primary contributor to hair fall, occurring when hair is weakened by daily aggressors, including heat, brushing, and over-styling. This gel shampoo strengthens weakened hair, addressing fallout caused by breakage from brushing. The ultra-delicate, silicone-free, fortifying formula is recommended by professional stylists to remove scalp buildup, easily detangle, intensely nourish, and add shine.
Fragrance Description: The bright, invigorating scent unfolds with top notes of bergamot zest, cedrat, and lime; base notes of basil, bergamot flower, and rose; and base notes of vetiver, musk, and tonka bean.
Clinical Results: In a controlled study using a system of Genesis Strengthening Shampoo for Normal to Oily Hair, Genesis Strengthening Conditioner, and Genesis Strengthening Serum for Hair and Scalp vs. a non-conditioning shampoo, results showed:
- 98% less breakage
- 97% less hair fall due to breakage from brushing
In a controlled study, vs. a non-conditioning shampoo, results showed:
- 80% less hair fall due to breakage from brushing
What it is: A daily shampoo that gently cleanses, removing scalp buildup and strengthening weak, fragile hair with intensely fortifying care.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Oily Scalp
- Damage/Split Ends/Breakage
- Thinning
Key Benefits:
- Gently Cleanses Scalp and Hair to Remove Excess Buildup
- Strengthens Hair Weakened by Heat Damage and Brushing
- Nourishes and Easily Detangles Hair
Highlighted Ingredients:
- Edelweiss Native Cells and Ginger Root: Detangle and moisturize while immediately increasing strength and softness.
What Else You Need to Know: Breakage is a primary contributor to hair fall, occurring when hair is weakened by daily aggressors, including heat, brushing, and over-styling. This gel shampoo strengthens weakened hair, addressing fallout caused by breakage from brushing. The ultra-delicate, silicone-free, fortifying formula is recommended by professional stylists to remove scalp buildup, easily detangle, intensely nourish, and add shine.
Fragrance Description: The bright, invigorating scent unfolds with top notes of bergamot zest, cedrat, and lime; base notes of basil, bergamot flower, and rose; and base notes of vetiver, musk, and tonka bean.
Clinical Results: In a controlled study using a system of Genesis Strengthening Shampoo for Normal to Oily Hair, Genesis Strengthening Conditioner, and Genesis Strengthening Serum for Hair and Scalp vs. a non-conditioning shampoo, results showed:
- 98% less breakage
- 97% less hair fall due to breakage from brushing
In a controlled study, vs. a non-conditioning shampoo, results showed:
- 80% less hair fall due to breakage from brushing
Suggested Usage:
-Shampoo twice for best results.
-Apply a quarter-size amount to wet scalp and hair.
-Gently massage into scalp and hair until lathered. -Rinse thoroughly.
-During second shampoo, work product throughout mid-lengths and ends, then apply to scalp.
-Round out your routine with the full Genesis range (sold separately) to maximize strengthening benefits.
Pro tips:
-A little goes a long way with this shampoo.
-Start by applying to scalp, then add water to create a lather.
-Gently comb through mid-lengths and ends before applying conditioner.
