What it is: A hydrating shampoo for soft, defined waves and curls with less frizz.
Hair Type: Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Curl-Enhancing - Dryness - Frizz
Key Benefits: - Provides a hydrating cleanse without stripping your hair of its natural oils - Minimizes frizz to enhance curl definition - Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®
Formulation: Liquid
Highlighted Ingredients: - Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing moisture. - Shea Butter: Hydrates and softens curls with rich antioxidants. - Tomato Fruit Ferment: Seals the hair cuticle to enhance definition and ensure consistent curl formation.
Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.
What Else You Need to Know: A 97 percent natural formula, this sulfate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention for uniform curl formation, while ultra-hydrating shea butter and avocado oil enhance softness without weighing the hair down.
Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.
Not as expected, hair looks n feels brittle and rough .
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Surirashmi
Brown eyes, Medium skin tone, Combination skin
1yr ago
Recommended
Must have 10/10 🤍
I have 2a hair and this has been one of the best shampoo products I’ve used in a while, I wash my hair daily and it’s not dry, it adds really good shine and leaves my hair soft. Really good product :) I should say I have a high porosity hai.
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Kaeey
Brown eyes, Medium skin tone, Dry skin
Verified Purchase
1yr ago
Shampoo is so watery and thin, thought I got water in it somehow but seems to be the norm after seeing the other reviews.
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Shaunoc
Hazel eyes, Fair skin tone, Dry skin
1yr ago
Nope, Next
This is the most thin and liquidy shampoo ever. Unfortunately, there is nothing nice I can say about this shampoo. This formula is very weak. I can’t imagine a curly girl using this to wash their hair. It’s quite laughable and a huge waste of money.
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PurpleMango88
Brown eyes, Tan skin tone, Normal skin
1yr ago
Disappointing
Unfortunately I do not like this shampoo for my hair. It is very thin and find I have to use a lot of it. It doesn’t feel like my hair is clean after shampooing. Have used other Briogeo products that I really liked.
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TrishS69
Blue eyes, Fair Light skin tone, Dry skin
1yr ago
Used to really like this
I’ve used this shampoo since high school. It used to work really nice! I don’t know if they recently changed the formulation but it is now very watery, it runs right off my hands in the shower. Still works well but not as great as it used to that’s for sure. Not buying again for the price if half of what I pour out just runs frown my hand!
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sara5319
Hazel eyes, Fair Light skin tone, Oily skin
Verified Purchase
1yr ago
Just ok
I bought this product recently as I've been trying to find the best clean haircare for my 3C curls. Overall, my opinion of the shampoo is that it's just ok. I don't feel like it's completely cleansing and getting all of the leftover product out of my hair. With that being said, I do love how hydrating it is and the smell is decent. I don't think I'd purchase it again.
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bughuul
Brown eyes, Light skin tone, Combination skin
Verified Purchase
1yr ago
Really wanted to love this product, but the perfume smell was so strong even when sitting on my dresser (before the first use) I had to bring it back! I love other Briogeo products but since they claim to be cleaner than others, I wish they would stop using perfume in their products.
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JustaDev
Blue eyes, Light skin tone, Normal skin
2yrs ago
Recommended
Love Briogeo products
My husband loved this for his curly hair , I bought it many times and will buy it more
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frenchy57
Green eyes, Light skin tone, Combination skin
2yrs ago
Recommended
I always thought rice washing hair was just a fad but after using this shampoo which luckily does not smell like fermented rice but really nice I would say it really works! My hair is a soft after washing!
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missyoga
Brown eyes, Medium skin tone, Combination skin
Incentivized
What it is: A hydrating shampoo for soft, defined waves and curls with less frizz.
Hair Type: Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Curl-Enhancing - Dryness - Frizz
Key Benefits: - Provides a hydrating cleanse without stripping your hair of its natural oils - Minimizes frizz to enhance curl definition - Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®
Formulation: Liquid
Highlighted Ingredients: - Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing moisture. - Shea Butter: Hydrates and softens curls with rich antioxidants. - Tomato Fruit Ferment: Seals the hair cuticle to enhance definition and ensure consistent curl formation.
Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.
What Else You Need to Know: A 97 percent natural formula, this sulfate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention for uniform curl formation, while ultra-hydrating shea butter and avocado oil enhance softness without weighing the hair down.
Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.
The list of ingredients is subject to change, please consult the packaging of the product purchased.
Suggested Usage: -Apply to wet hair and massage from roots to tips. -Rinse. -For best results, follow up with Curl Charisma™ Rice Amino + Shea Curl Defining Conditioner (sold separately).
Summary
5
4
3
2
1
4★
283 Reviews*
70%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
