Verb
What it is: A three-in-one mist for toning, detangling, and hydration, designed to neutralize brassy yellow hues, refresh hair, and condition ends.
Hair Type: Straight, Wavy, and Curly
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Straightening and Smoothing
- Brassiness
Key Benefits:
- Neutralize brassiness
- Refresh and brighten blonde tones
- Smooth and detangle
Highlighted Ingredients:
- Pro-Grade Violet: Cancels out yellow and brassy tones.
- Açai Extract: Purple superfruit high in antioxidants helps nourish hair.
- Apple Cider Vinegar: Maintains color vibrancy.
Ingredient Callouts: Free of parabens and SLS & SLES. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This product is best used with Purple Shampoo and Purple Mask (each sold separately).
Fragrance Description: Oatmeal and grapefruit
Clinical Results: Proven results in a third-party testing lab:
- Detangles by 69%
- Reduces brassy tones by 46%
What it is: A three-in-one mist for toning, detangling, and hydration, designed to neutralize brassy yellow hues, refresh hair, and condition ends.
Hair Type: Straight, Wavy, and Curly
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Straightening and Smoothing
- Brassiness
Key Benefits:
- Neutralize brassiness
- Refresh and brighten blonde tones
- Smooth and detangle
Highlighted Ingredients:
- Pro-Grade Violet: Cancels out yellow and brassy tones.
- Açai Extract: Purple superfruit high in antioxidants helps nourish hair.
- Apple Cider Vinegar: Maintains color vibrancy.
Ingredient Callouts: Free of parabens and SLS & SLES. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This product is best used with Purple Shampoo and Purple Mask (each sold separately).
Fragrance Description: Oatmeal and grapefruit
Clinical Results: Proven results in a third-party testing lab:
- Detangles by 69%
- Reduces brassy tones by 46%
-Pro-Grade Violet: Cancels out yellow and brassy tones.
-Açai Extract: Purple superfruit high in antioxidants helps nourish hair.
-Apple Cider Vinegar: Maintains color vibrancy.
Aqua/Water/Eau, Coconut Alkanes, Isopropyl Myristate, Dimethicone, C14-22 Alcohols, Coco-Caprylate/Caprate, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Xylitylglucoside, Xanthan Gum, Anhydroxylitol, Isohexadecane, Sodium Cocoyl Amino Acids, Parfum/Fragrance, C12-20 Alkyl Glucoside, Polyquaternium-7, 3-O-Ethyl Ascorbic Acid, Xylitol, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Apple Cider Vinegar, Glycerin, Sodium Sarcosinate, Propylene Glycol, Ethylhexylglycerin, Lauric Acid, Polysorbate 60, Sorbitan Isostearate, Phytic Acid, Glucose, Sodium Benzoate, Alanine, Glycine, Aspartic Acid, Glutamic Acid, Euterpe Oleracea Fruit Extract, Tetrasodium EDTA, Maltodextrin, CI 60730 (Ext. Violet 2), Butylphenyl Methylpropional, Alpha Isomethyl Ionone, Benzyl Cinnamate, Benzyl Salicylate, Citronellol, Limonene, Geraniol, Hexyl Cinnamaldehyde, Hydroxycitronellal, Linalool. VPLM01-L22.
Ingredients listed may vary slightly from products received. Please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.
