L'Oréal Professionnel

What it is: A professional purple shampoo that neutralizes undesired yellow undertones in blond hair, instantly enhancing shine and hydration.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Dryness
- Shine

Key Benefits:
- Instantly neutralizes undesired yellow undertones for blond hair
- Maintains vibrant color and optimal contrast between shades
- Achieves ultra-high glass shine for a radiant look

Highlighted Ingredients:
- Purple Dyes: Neutralize undesired yellow undertones in blond hair.

What Else You Need to Know: This professional purple shampoo has a creamy formula that hydrates, strengthens, and eliminates brassiness with every wash. The Vitamino Color Spectrum system ensures that the hair looks vibrant and brassy-free for up to 100 days.

Fragrance Description: This shampoo has a luminous, spiced-floral fragrance with the top notes of cardamon and ginger, followed by heart notes of mimosa, white lilac, and lily, and the base note of patchouli and white clay.

Clinical Results: In an instrumental test after application of the L'Oreal Professionnel Vitamino Color Spectrum Professional Purple Shampoo:
- 95% agreed that hair looks vibrant
- 93% agreed that the product helps maintain the color
- 91% agreed that hair color doesn't look brassy