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The Kure Strength Repair Shampoo

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$23.20 $29.00
What it is: A gentle shampoo that is clinically shown to strengthen and reduce breakage caused by everyday stressors, heat, and chemical treatments.
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Estimated delivery Aug 21–Aug 26
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100% Authentic Sephora Verified
Great Value Save more with VIP discounts

amika

What it is: A gentle shampoo that is clinically shown to strengthen and reduce breakage caused by everyday stressors, heat, and chemical treatments.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Gently cleanses
- Strengthens hair and prevents future breakage
- Targets the bonds in your hair that are most prone to breakage

Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.
- Vegan Proteins: Made up of essential amino acids that can provide keratin-like benefits.
- Sea Buckthorn: Rich in fatty-acid omega 7, making it the holy grail for all things hair.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Packed with bond-fortifying technology, plant butters, and vegan proteins, this shampoo gently cleanses while working to strengthen and bring dry, damaged hair back from its breaking point.

Clinical Results: In a test, when used together, clinical results show:
- Hair has 55% less breakage
- Hair is 2X stronger
- Safe for color-treated hair

Clean + Planet Positive at Sephora
When you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab.
On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.

2w ago
My hair and I would like to issue a formal apology
My hair and I would like to issue a formal apology … to every shampoo we used before this one. This shampoo gets my hair clean without making it feel like it’s been through a car wash. It removes buildup, lathers beautifully, and somehow leaves my hair feeling soft instead of squeaky and sad. I’ve noticed less breakage, my hair feels stronger, and it looks healthier every time I use it. Even my brush seems less dramatic now that it isn’t pulling out a small wig every morning. 😂 It smells amazing, works great on my color-treated hair, and pairs perfectly with the matching conditioner. Together they’re basically couples therapy for damaged hair. If your hair has survived bleach, hot tools, tight ponytails, or your occasional “one more pass with the flat iron won’t hurt” decisions… this shampoo is ready to forgive you. Highly recommend!
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JennV247
2w ago
Drys hair out and gives 0 volume to my hair wouldn’t recommend
Read more
m0ns
Verified Purchase
1mo ago
This product has made a massive improvement to my dry, colored hair
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Scoutwren
Verified Purchase
1mo ago
Read this
1 star becuz it smells good. don’t write reviews often (yes I know a lot of people say that) but I really would say that my hair felt like hay after this. Hay that a horse wouldn’t even wanna eat. So take that as you will….. Smells
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jaydaa321
2mos ago
best shampoo i ever used
one of my all times favorites, the smell, texture and everything. the first time i used it i felt a huge difference between it and any shampoo i used before! (for reference, i have thick hair but my individual strands are very fine)
Read more
megmorain
3mos ago
A must have
The amika The Kure Strength Repair Shampoo leaves my hair feeling really clean without making it feel dry or stripped. It lathers nicely and helps my hair feel softer, healthier, and more refreshed after each wash. I’ve also noticed my hair looks smoother and less damaged with continued use, plus the scent smells amazing.
Read more
review photo
xoxohoney
Incentivized
3mos ago
Didn’t work for me
I love Amika shampoos and hair products, but this one didn’t work as well for me. I found it incredibly drying and my hair looked dull after each wash. I received this as my Sephora bday gift.
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statsgirl
Incentivized
3mos ago
Good!
This made my hair feel so soft and way stronger after just a few washes. It cleans really well without drying it out and helped with breakage. My hair looks healthier and is so much easier to deal with now!
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AlysssaB
Incentivized
3mos ago
I loved this shampoo! As someone who struggles with breakage in her hair, this shampoo helps reduce that and smoothes my hair at the same time. I would highly recommend this to someone looking to reduce breakage in their hair.
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hilarieeee
Incentivized
3mos ago
Amazing
I’ve been loving using this shampoo that I’ve received from Amika. It makes my hair feel really soft and smooth. When I do my double rinse of this product I get such a nice lather on the second rinse that makes my hair feel so clean and shiny. For amazing locks that feel fantastic I highly recommend this line!
Read more
FranAquino
Incentivized

What it is: A gentle shampoo that is clinically shown to strengthen and reduce breakage caused by everyday stressors, heat, and chemical treatments.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Gently cleanses
- Strengthens hair and prevents future breakage
- Targets the bonds in your hair that are most prone to breakage

Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.
- Vegan Proteins: Made up of essential amino acids that can provide keratin-like benefits.
- Sea Buckthorn: Rich in fatty-acid omega 7, making it the holy grail for all things hair.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Packed with bond-fortifying technology, plant butters, and vegan proteins, this shampoo gently cleanses while working to strengthen and bring dry, damaged hair back from its breaking point.

Clinical Results: In a test, when used together, clinical results show:
- Hair has 55% less breakage
- Hair is 2X stronger
- Safe for color-treated hair

Clean + Planet Positive at Sephora
When you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab.
On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.

-Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.
-Vegan Proteins: Made up of essential amino acids that can provide keratin-like benefits.
-Sea Buckthorn: Rich in fatty-acid omega 7, making it the holy grail for all things hair.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage) Seed Oil, Persea Gratissima (Avocado) Oil, Mangifera Indica (Mango) Seed Butter, Butyrospermum Parkii (Shea) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Flower Extract, Chamomilla Recutita (Chamomile) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Fragrance/Parfum.

The list of ingredients is subject to change. Please consult the packaging of the product purchased.

Product Disclosures: Avoid contact with eyes.
Suggested Usage:
-Massage shampoo through wet hair and rinse.
-For best results, follow with The Kure Strength Repair Conditioner and The Kure Multi-Task Strength Treatment (each sold separately).

Recycling Instructions:
-TerraCycle® and amika joined forces to create a free national recycling program for amika’s hair-care packaging.
-Save your empties, print a free shipping label, and send back your packaging to give it a new life. Learn more and sign up at terracycle.com/en-us/brigades/amika.
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