amika
What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Dryness
- Shine
Key Benefits:
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness
Highlighted Ingredients:
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.
What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.
Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.
What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Dryness
- Shine
Key Benefits:
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness
Highlighted Ingredients:
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.
What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.
Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.
Suggested Usage:
- Ideal for fine-medium hair types
- Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots. Rinse.
- Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.
- For best results, follow with Normcore Signature Conditioner (sold separately).
- Use as part of your wash care routine.
Recycling Instructions:
-amika products are recyclable through the company’s free send-back program, which partners with TerraCycle® to ensure hard-to-recycle pumps, tubes, and colored plastics can be given a new life. Save your empties (unfortunately, no hair sprays or dry shampoos can be recycled at this time), print a free shipping label, send back your packaging, and leave the rest to amika!
