What it is: A limited-edition version of the bestselling hair towel, reimagined in ILIA’s signature pink, to cut dry time, reduce frizz, and enhance texture.
Key Benefits: - Reduces dry time to get you out the door faster - Enhances natural texture and reduces frizz for effortless, air-dried styling - Limited edition, in ILIA’s signature pink
What Else You Need to Know: This limited-edition, microfiber hair towel is intentionally designed with effortless summer styling in mind. The Pink Hair Towel simplifies getting ready by gently absorbing moisture to cut down on dry time while smoothing frizz and enhancing your natural texture for soft, air-dried results.
best purchase i made all 2026. if your hair takes forever to dry, definitely invest in this product and you'll be shocked by how much time you're saved
Read more
Anonymous
Verified Purchase
1mo ago
Recommended
Love this towel!
Beautiful towel! I’ve been using this for over a year now and I love it so much. Obviously had to get the pink and while it’s not true pink pink it’s still beautiful.
Read more
TyraFox
Verified Purchase
1mo ago
Recommended
Great Towel Just Not Pink
i have this towel in white and i absolutely love it. pink is my favorite color so i was so excited to receive this. mine just arrived in the mail today and it was NOT pink. it is almost brown in person. 5 stars for the towel itself but 2 stars for the color.
Read more
kittygirlkait
1mo ago
You guys are paying $59 a hair towel. That is crazy stupid. 
Read more
Anallely442
Verified Purchase
1mo ago
Pink is actually brown.
It’s brown in person. The pink towel is not pink. Super disappointed. Returning. If you like a muted brow it’s for you. T
Read more
stars234
Verified Purchase
1mo ago
It’s not pink
I got this to match my pink bathroom but it’s very much tan and not pink. Misleading pictures
Read more
nor72892
1mo ago
Recommended
Must have for hair
Love this new crown affair towel. I own a few crown affair towels that I bought myself but crown affair was nice enough to send me this beautiful new color to try.
Read more
angie083
Incentivized
1mo ago
Recommended
Best Hair Towel
I have almost every Crown Affair product and I’m obsessed! I’ve been using the black hair towel for a while and it’s the best one I’ve used, so gentle on my hair and cuts dry time by a ton. Love this new pink color!
Read more
Anonymous
Incentivized
1mo ago
Recommended
My Favorite Hair Towel Just Got Even Better 💗
've been using the Crown Affair Hair Towel for years, and I genuinely didn't think it could get any better—until this gorgeous mauve pink collaboration with ILIA. The towel is incredibly soft, lightweight, and gentle on my hair, helping reduce frizz and drying time without causing unnecessary breakage. It stays securely in place while I get ready, which is a must for me.
The new mauve pink color is absolutely stunning and makes my favorite hair towel feel even more special. If you're looking for a hair towel that is both functional and beautiful, this is the one. A staple in my routine that I reach for every wash day!
Read more
jessiebirnberg
Incentivized
1mo ago
Recommended
The perfect pink
I already own two Crown Affair hair towels, so adding this new pink color to my collection was an easy yes. The color is gorgeous—soft, feminine, and even prettier in person. As always the towel is lightweight, absorbent, and stays put while I get ready. It’s one of those products that makes my hair routine feel a little more elevated every day.
Read more
AliChains
Incentivized
What it is: A limited-edition version of the bestselling hair towel, reimagined in ILIA’s signature pink, to cut dry time, reduce frizz, and enhance texture.
Key Benefits: - Reduces dry time to get you out the door faster - Enhances natural texture and reduces frizz for effortless, air-dried styling - Limited edition, in ILIA’s signature pink
What Else You Need to Know: This limited-edition, microfiber hair towel is intentionally designed with effortless summer styling in mind. The Pink Hair Towel simplifies getting ready by gently absorbing moisture to cut down on dry time while smoothing frizz and enhancing your natural texture for soft, air-dried results.
Suggested Usage: -After washing, flip your hair forward and place the elastic band at the nape of your neck. -Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. -Tuck the tail inside the elastic strap to secure it in place. -Wear for 5–20 minutes or until excess moisture is absorbed. -Complete your ritual with the Out-the-Door Edit (sold separately) to hydrate your hair, moisturize skin, and define your lashes.
General Care Instructions: -Wash on cold and dry on low heat. -Do not bleach if the towel gets stained. -If stained, mix a bit of stain remover with water and soak the towel or apply directly to the stains and then wash. -Do not hang the towel by the elastic band, as the weight will cause the elastic band to stretch.
Summary
5
4
3
2
1
3.8★
12 Reviews*
75%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
