What it is: A multitasking styling cream for buildable and defined hold that enhances natural texture, providing frizz reduction, hydration, and shine.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Medium and Thick
Hair Concerns: - Frizz - Curl-Enhancing - Dryness
Key Benefits: - Defines natural texture while providing soft, touchable hold for versatile styling - Reduces frizz, adds shine, and deeply hydrates without weighing down hair - Protects hair from heat and future damage
Highlighted Ingredients: - Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy. - Coconut Fruit Extract: Hydrates and defines while strengthening and protecting hair from damage. - Squalane: Smooths and adds shine without weighing hair down.
Ingredient Callouts: It is cruelty-free.
What Else You Need to Know: This lightweight styling cream enhances natural texture for wavy, curly, and coily hair while keeping strands soft, touchable, and frizz-free. Made with yuzu ceramide b and coconut fruit extracts, it delivers definition, hydration, heat protection, and shine for an effortless air-dry for medium to thick hair types.
Clinical Results: Based on an independent clinical study: - Instantly reduces frizz by 2x with 24-hour control and enhances definition with 24-hour flexible hold - Delivers up to 3x more hydration and smoothness - Protects against heat up to 450°F
In a consumer perception study of 42 women over two weeks: - 95% agreed hair has touchable hold without crunch or stiffness - 93% agreed hair felt smoother after air drying - 90% agreed hair is shinier and healthier
Clean at Sephora Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
Works well, but i have to use a lot of product to make sure it stays smooth when dry. I have short soft bleached hair. Wavy sometimes straight
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lisa430
1mo ago
I bought this because the brand suggested this for curly hair over the mousse, after the mousse did nothing for definition and hold. Unfortunately, beyond the absolutely divine smell, this was just as disappointing. I find that it offers zero hold, and just adds a gross product-y feeling to my hair. I tried using more, I tried using less, and ultimately it's just bad. I understand the "no makeup makeup for hair" concept, but this is just doing nothing.
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callent13
Verified Purchase
1mo ago
I have fine wavy hair and this weighed my hair down so much! It also did not help my frizz, made it worse somehow. Also the scent is so overpowering! Annoyed I can’t return it.
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kfresh4
Verified Purchase
1mo ago
This is a hard NO.
Was willing to put up with the price but this did absolutely nothing it claimed to do. Made my hair look even frizzier and untameable than if I had put nothing on at all. Couldn’t return this any faster.
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mhdenn
2mos ago
Recommended
New favorite curl cream
I was looking for a new curl cream and bought this because of the size and I love it! A little goes a really long way and the smell is so lovely and fresh. It keeps my curls defined without feeling crunchy.
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Sahaana
2mos ago
Recommended
Smells lovely and it works
I got a sample of this in my Sephora order, and it's fantastic! I have straight-wavy hair and usually don't use any leave-in or styling products because I dislike strong fragrances and the feeling of heaviness in my hair after a few hours. However, this product is different. Initially, I was pleasantly surprised by the scent. It's light and sophisticated; typically, when a product claims to have a coconut scent, I find it tends to be the artificial coconut that lingers for hours. But in this case, the coconut its too strong and the smell disappears quickly AND I actually enjoy it during the brief time the smell lingers after application. Now, does it feel heavy? Well, a little. It is a cream after all, but more importantly, it absorbs into my hair and keeps frizz at bay while styling. The end of my hair looks alive and not dead after styling, going out, showering and waking up the next morning to reapply and style again. This cream is something I fully look forward to applying in my hair styling routine.
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iwannahug
Verified Purchase
2mos ago
Flatten Curls
Was excited to try this product because I almost always air dry my hair, but it totally flattens my curls and makes them these weird crinks
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LindzW
Verified Purchase
2mos ago
Hair feels weighed down and drier
My order took so long to arrive that I only got to try this right before the return period, so I couldn't return - very frustrated. Marketed as smoothing but isopropyl alcohol appears twice in the ingredient list, which actively dries out the hair shaft after the initial application wears off. Also contains fragrance and a starch-based film-former that blocks moisture over time. For fine, hair that needs real smoothing, this is the opposite of what it promises.
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AlexiaKG
Verified Purchase
2mos ago
Recommended
Amazing product!!
LOVE THIS!! it makes my 2C/3A hair texture look great!! Paired with a lightweight gel and *chefs kiss* I’ve been rocking my natural hair lately because of this product.
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SilviaB
Verified Purchase
3mos ago
Recommended
Didn’t think it was possible- holy grail!
TLDR; this is a miracle, use it correctly.
For reference: I have lots of fine, Latina hair. It is wavy with some spring-ier curls throughout. I have tried nearly everything on the market over the years from DevaCurl to drugstore brands to every air dry creme out there (looking at you, JVN). I have NEVER found a one and done air dry styling product.
The best combo I found previously was the Crown Affair leave in conditioner with the air dry mousse. And then this guy came along and blew that out of the water.
I use this a little differently than my previous routines. And I have used it with a little bit of the CA Leave In on the ends. I put that on soaking wet hair, before it ever touches a towel. Then I wrap it up and let it dry for about 30 minutes (or whatever suits me). Then I comb it out and rewet any section that has started to really dry. You need water in your hair! But not dripping. Then I do about a quarter size amount on each side of my head. I apply this similar to how I applied gels previously. Gently with hands like a press and light finger combing and then scrunching. Once it has dried, if you feel a little crunch, then just scrunch the crunch! The same as most other curl products on the market. You have to break the cast and shake up your roots.
I do use it again to refresh second day hair. YOU MUST REWET! I spray with a continuous mist bottle until my hair is damp. Then get a small amount (much less than day 1) and again lightly press it down over my hair and then gently scrunch.
My curls are popping, the frizz is minimal (what one would expect in order to get volume). My hair is soft, not weighed down at all. And the refresh is shockingly easy and impressive.
I am truly impressed. I’ve enjoyed all of CA products but I never thought I’d find an air dry product that worked for me.
I personally love this smell! I’m very sensitive to fragrance, but find this fresh and light and it doesn’t last. (Exact same as every other CA product).
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tktaco
What it is: A multitasking styling cream for buildable and defined hold that enhances natural texture, providing frizz reduction, hydration, and shine.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Medium and Thick
Hair Concerns: - Frizz - Curl-Enhancing - Dryness
Key Benefits: - Defines natural texture while providing soft, touchable hold for versatile styling - Reduces frizz, adds shine, and deeply hydrates without weighing down hair - Protects hair from heat and future damage
Highlighted Ingredients: - Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy. - Coconut Fruit Extract: Hydrates and defines while strengthening and protecting hair from damage. - Squalane: Smooths and adds shine without weighing hair down.
Ingredient Callouts: It is cruelty-free.
What Else You Need to Know: This lightweight styling cream enhances natural texture for wavy, curly, and coily hair while keeping strands soft, touchable, and frizz-free. Made with yuzu ceramide b and coconut fruit extracts, it delivers definition, hydration, heat protection, and shine for an effortless air-dry for medium to thick hair types.
Clinical Results: Based on an independent clinical study: - Instantly reduces frizz by 2x with 24-hour control and enhances definition with 24-hour flexible hold - Delivers up to 3x more hydration and smoothness - Protects against heat up to 450°F
In a consumer perception study of 42 women over two weeks: - 95% agreed hair has touchable hold without crunch or stiffness - 93% agreed hair felt smoother after air drying - 90% agreed hair is shinier and healthier
Clean at Sephora Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
-Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy. -Coconut Fruit Extract: Hydrates and defines while strengthening and protecting hair from damage. -Squalane: Smooths and adds shine without weighing hair down.
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
Suggested Usage: -Start with freshly cleansed, towel-dried hair. -Use Crown Affair's The Leave-In Conditioner to detangle hair (sold separately). -Apply a nickel-size amount, building up more as needed. -Rake through, scrunch or finger coil to enhance natural texture and definition, or style as desired. -Let your hair air dry or heat style. -For heat styling: Apply from mid-length to ends and diffuse with a blow dryer for extra volume and bounce. -For day two+ refreshing and rehydrating: Between washes, lightly dampen hair and reapply to rehydrate and define strands. -For dry hair: Start application on ends and work up to mid-lengths to smooth frizz and set your style. -For extra hold: Pair with The Finishing Gel to lock in style (sold separately).
Recycling Instructions: -Separate cap and recycle with like materials. The tube can be disposed in the trash.
Summary
5
4
3
2
1
4.7★
311 Reviews*
92%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).