MAKEUP BY MARIO
What it is: A volumizing mascara for visibly fuller, longer, and lifted lashes—this clump-resistant formula was perfected by Mario after 25 years of artistry.
Formulation Type: Volumizing, Lifting and Lengthening
Benefits: Long-wearing
Highlighted Ingredients: - ProVitamin B5 + Castor Oil: Conditions and nourishes lashes.
- High-Performance Polymer: Provides lasting volume and lift, often found within haircare.
- Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and makes lashes feel soft and non-crunchy.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also cruelty-free.
What Else You Need to Know: This is the universal mascara that Mario has always wanted in his kit for all lash types. It features a first-to-market brush with custom-shaped bristles that evenly coats lashes for clean and buildable volume, it doesn’t clump or smudge, is flake-resistant and is long-wearing. It’s also sweat- and humidity-proof, vegan, and cruelty-free.
Clinical Results: Based on a consumer panel study of 34 participants:
- 100% agreed it provided clean, defined volume
- 97% agree it made lashes look naturally full
- 97% agree it gave lashes more lift
What it is: A volumizing mascara for visibly fuller, longer, and lifted lashes—this clump-resistant formula was perfected by Mario after 25 years of artistry.
Formulation Type: Volumizing, Lifting and Lengthening
Benefits: Long-wearing
Highlighted Ingredients: - ProVitamin B5 + Castor Oil: Conditions and nourishes lashes.
- High-Performance Polymer: Provides lasting volume and lift, often found within haircare.
- Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and makes lashes feel soft and non-crunchy.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also cruelty-free.
What Else You Need to Know: This is the universal mascara that Mario has always wanted in his kit for all lash types. It features a first-to-market brush with custom-shaped bristles that evenly coats lashes for clean and buildable volume, it doesn’t clump or smudge, is flake-resistant and is long-wearing. It’s also sweat- and humidity-proof, vegan, and cruelty-free.
Clinical Results: Based on a consumer panel study of 34 participants:
- 100% agreed it provided clean, defined volume
- 97% agree it made lashes look naturally full
- 97% agree it gave lashes more lift
Highlighted Ingredients:
-ProVitamin B5 + Castor Oil: Conditions and nourishes lashes.
-High-Performance Polymer: Provides lasting volume and lift, often found within haircare.
-Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and makes lashes feel soft and non-crunchy.
Aqua, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Vp/Va Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Synthetic Wax, Helianthus Annuus Seed Cera/Helianthus Annuus (Sunflower) Seed Wax, Stearic Acid, Oryza Sativa Bran Cera/Oryza Sativa (Rice) Bran Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Sodium Hydroxide, 1,2-Hexanediol, Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera, Shorea Robusta Resin, Sodium Dehydroacetate, Hydroxyacetophenone, Panthenol, Lecithin, Triethoxycaprylylsilane, Tocopherol, Ascorbyl Palmitate, Citric Acid, [May Contain +/- Iron Oxides Ci 77499].
Suggested Usage:
-Pro tip: Mario’s first-to-market brush was created to deposit the perfect amount of product. One dip per eye is perfect for instant impact.
-Pro tip: To get your cleanest, most natural volume, wiggle the brush at the root of the eyelash before brushing upwards towards the tip. Use narrow side of brush to apply on harder-to-reach and lower lashes.
-Easy and gentle to remove.
