What it is: A strengthening shampoo that prevents breakage and increases hair elasticity to restore weak, fragile, and brittle hair.

 

Hair Type: Straight, Wavy, Curly, and Coily

 

Hair Texture: Fine, Medium, and Thick

 

Hair Concerns:

- Dryness

- Frizz

- Damage, Split Ends, and Breakage

 

Key Benefits:

- Strengthens and reinforces fragile hair

- Reduces hair fall caused by breakage

- Improves elasticity and strength

 

Highlighted Ingredients:

- Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein):

Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevents breakage caused by brushing, styling, and external aggressors.

- Multi-Action Hyaluronic Acid Complex: Hydrates from within to deliver a surge of moisture and increase elasticity.

- Daisy and Honeysuckle Extracts: Help to strengthen hair from the root while fortifying brittle ends, improving overall hair health, and encouraging length.

 

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

 

What Else You Need to Know: This nourishing cleanser strengthens weak, brittle, and breakage-prone hair. It is made with chia seed, bamboo, and plant-based protein, which form a protective shield around each hair fiber to help reinforce strands, lengthen locks, prevent breakage and hair fall by brushing and styling.

 

Clinical Results: In a consumer-panel survey of 106 women, after just 1 week:

- 87% felt their hair was more resilient

 

In a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses:

- Hair is 2.9x more elastic

- Hair is 133% stronger

This product is an Allure Best of Beauty award winner.

- Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein):
Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevents breakage caused by brushing, styling, and external aggressors.
- Multi-Action Hyaluronic Acid Complex: Hydrates from within to deliver a surge of moisture and increase elasticity.
- Daisy and Honeysuckle Extracts: Help to strengthen hair from the root while fortifying brittle ends, improving overall hair health, and encouraging length.

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Caprylyl/Capryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Glycinate, Parfum/Fragrance, Disodium Cocoamphodipropionate, Lauramidopropyl Betaine, Acrylates Crosspolymer-4, Coconut Acid, Sorbeth-230 Tetraoleate, Citric Acid, Phenoxyethanol, Polyquaternium-73, Hydroxyacetophenone, Sodium Isethionate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Silicone Quaternium-22, Chlorphenesin, Sodium Methyl Isethionate, Sodium Cocoyl Glutamate, Glycol Stearate, Polyquaternium-67, Decyl Glucoside, Lauric Acid, Propylene Glycol, Potassium Hydroxide, Panthenol, Sodium Sulfate, Dipropylene Glycol, Polyglyceryl-3 Caprate, Tetrasodium Glutamate Diacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sorbitan Laurate, Oryza Sativa (Rice) Bran Extract, Glycerin, Glycol Distearate, Salvia Hispanica Seed Extract, Sodium Laurate, Cocamidopropyl Betaine, Quaternium-95, Cinnamidopropyltrimonium Chloride, Sodium Benzoate, Sodium Surfactin, Helianthus Annuus (Sunflower) Extract, Sodium PCA, Propanediol, Sodium Lactate, Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate, Litchi Chinensis Fruit Extract , Palmitamidopropyltrimonium Chloride, Sodium Hydroxide, Arginine, Butylene Glycol, Hydrolyzed Rice Protein, Galactoarabinan, Tocopheryl Acetate, Aspartic Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Sodium Acetate, PCA, Trehalose, Xylitol, Leontopodium Alpinum Extract, Panthenyl Hydroxypropyl Steardimonium Chloride, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Camellia Sinensis Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Arctium Lappa Root Extract, Hedera Helix (Ivy) Extract, Trigonella Foenum-Graecum Seed Extract, Glycine, Sodium Phosphate, Alanine, Citrullus Lanatus (Watermelon) Seed Oil, Dimethiconol Meadowfoamate, Isopropyl Alcohol, Pentylene Glycol, Serine, Valine, Isoleucine, Proline, Threonine, Potassium Sorbate, Eclipta Prostrata Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Sodium Acetylated Hyaluronate, Caprylyl Glycol, Sodium Hyaluronate, Histidine, Phenylalanine, Ethylhexylglycerin, Disodium EDTA, Sodium Hyaluronate Crosspolymer, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Hydrolyzed Sodium Hyaluronate, Limonene, Hexyl Cinnamal. 6008

Suggested Usage:
-Apply to wet hair as the first step in your cleansing routine.
-Lather, indulge, and rinse.
-For best results, follow with Hair Alchemy Resilience Conditioner (sold separately) to reveal hair‘s supernatural strength and pair with Hair Alchemy Fortifying Treatment Serum (sold separately) for the ultimate hair-strengthening regimen.
-For those with highly textured hair, consider incorporating a moisture-rich conditioner or masque like Moisture and Control Intense Conditioner (sold separately) or Deep Treatment Masque (sold separately).