What it is: A restorative treatment for blondes that instantly tones, eliminates brassiness, and brightens strands while hydrating and adding shine.

 

Hair Texture: Straight, Wavy, Curly, and Coily

 

Hair Type: Fine, Medium, and Thick

 

Hair Concerns:
- Brassiness

- Damage, Split Ends, and Breakage

- Dryness

 

Key Benefits: 
- Instantly tones brassiness and brightens strands

- Increases elasticity and softens dry, brittle hair

- Treats existing damage and prevents future damage

 

Highlighted Ingredients:
- Pure Violet Pigment: Rapidly removes brassiness and yellow tones from blonde and highlighted hair.

- Restorative Protein and Pea Extract: Target damaged strands, restore softness and elasticity, and seal split ends for healthier-looking hair.

- Moringa, Olive, and Coconut Oils: Repair damage and intensely hydrate the hair shaft.

 

Ingredient Callouts: Free of sulfates SLS & SLES. It is also gluten-free and cruelty-free.

 

What Else You Need to Know: Stay bright with this restorative, softening treatment specially formulated for blondes. Its supercharged, concentrated formula instantly tones with violet pigments, eliminating brassiness and brightening strands. Additionally, a blend of rich oils and lavender extract leaves hair nourished, ultra-soft, and restored.

 

Fragrance Description: Oribe’s signature Côte d’Azur scent is a sun-drenched blend of Mediterranean citrus and white butterfly jasmine.

Clinical Results: In a consumer-panel survey of 104 women, after 2 uses:

- 91% said treatment removed unwanted brassiness

- 86% said hair looked brighter and more vibrant

- 85% said hair looked healthier

- 80% said hair felt less brittle and looked less damaged

 

This product is an Allure Best of Beauty award winner. 

-Pure Violet Pigment: Rapidly removes brassiness and yellow tones from blond and highlighted hair.
-Restorative Protein and Pea Extract: Target damaged strands, restore softness and elasticity, and seal split ends for healthier-looking hair.
-Moringa, Olive, and Coconut Oils: Repair damage and intensely hydrate the hair shaft.

Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Propanediol, Cocos Nucifera (Coconut) Oil, Polyquaternium-6, Squalane, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Brassica Alcohol, Phenoxyethanol, Cetrimonium Chloride, Parfum/Fragrance, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Brassicyl Valinate Esylate, Cetyl Hydroxyethylcellulose, Panthenol, Sodium Benzoate, Potassium Sorbate, Caprylyl Glycol, Polyquaternium-37, Dicaprylyl Carbonate, Calcium Gluconate, Sodium Phytate, Oryza Sativa (Rice) Bran Extract, Sodium Dilauramidoglutamide Lysine, Sodium PCA, Quaternium-95, Cinnamidopropyltrimonium Chloride, Sodium Lactate, Arginine, Aspartic Acid, Rosmarinus Officinalis (Rosemary) Extract, Citric Acid, Helianthus Annuus (Sunflower) Extract, PCA, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Limon (Lemon) Fruit Extract, Crocus Sativus Flower Extract, Curcuma Longa (Turmeric) Root Extract, Citrullus Lanatus (Watermelon) Seed Oil, Hydrolyzed Vegetable Protein, Lavandula Angustifolia (Lavender) Flower Extract, Litchi Chinensis Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Butylene Glycol, Hydrolyzed Quinoa, Lauryl Glucoside, Hydrated Silica, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Glycine, Alanine, Galactoarabinan, Salvia Hispanica Seed Extract, Disodium Phosphate, Serine, Silica Dimethyl Silylate, Trehalose, Xylitol, Leontopodium Alpinum Flower/Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Sodium Phosphate, Valine, Oryza Sativa (Rice) Seed Protein, Camellia Sinensis Leaf Extract, Gluconolactone, Isoleucine, Phytic Acid, Proline, Threonine, Oryza Sativa (Rice) Extract, Histidine, Phenylalanine, Pisum Sativum (Pea) Extract, Moringa Oleifera Seed Oil, Olea Europaea (Olive) Fruit Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Litchi Chinensis Pericarp Extract, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Linalool, CI 17200 (Red 33), CI 60730 (Ext. Violet 2).

Suggested Usage:
-After shampooing, apply generously to wet hair.
-Leave on for at least one minute or up to three minutes for more intense toning.
-Rinse.
-Use once a week in place of a conditioner, or as needed.

Recycling Instructions:
-Recycle carton.