OUAI
What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Oiliness
- Shine
- Flaky, Dry Scalp
Key Benefits:
- Cleanses Without Stripping
- Removes Product Buildup
- Adds Softness and Shine
Formulation: Liquid
Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities.
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
- Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This cleansing shampoo is infused with hydrolyzed keratin making it color safe. It’s scented with Melrose—a rose fragrance with hints of bergamot, lychee, cedarwood, and white musk. Use Detox Shampoo 1x a week when your hair and scalp feels like it needs a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc).
What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Oiliness
- Shine
- Flaky, Dry Scalp
Key Benefits:
- Cleanses Without Stripping
- Removes Product Buildup
- Adds Softness and Shine
Formulation: Liquid
Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities.
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
- Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This cleansing shampoo is infused with hydrolyzed keratin making it color safe. It’s scented with Melrose—a rose fragrance with hints of bergamot, lychee, cedarwood, and white musk. Use Detox Shampoo 1x a week when your hair and scalp feels like it needs a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc).
-Chelating Agents: Helps remove hard water deposits and impurities.
-Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
-Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.
AQUA (WATER, EAU), SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, ACRYLATES COPOLYMER, COCAMIDE MIPA, PARFUM (FRAGRANCE), POLYSORBATE 20, HYDROLYZED KERATIN, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, VINEGAR, PEG-150 DISTEARATE, POLYQUATERNIUM-7, GLYCERIN, BENZOPHENONE-4, SODIUM CHLORIDE, SODIUM HYDROXIDE, TETRASODIUM EDTA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ISOPROPYL ALCOHOL, PROPYLENE GLYCOL, CITRIC ACID, DISODIUM EDTA, CHLORPHENESIN, SODIUM BENZOATE, PHENOXYETHANOL, POTASSIUM SORBATE, LINALOOL, CITRONELLOL, CI 14700 (RED 4), CI 19140 (YELLOW 5), CI 61570 (GREEN 5)
Suggested Usage:
-Use Detox Shampoo whenever a deeper cleanse is needed (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc.).
-Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
-Lather a quarter-size amount in hands.
-Part hair using fingers and apply as close to the scalp as possible.
-Let sit for one to three minutes.
-Rinse. Squeeze out excess moisture before applying conditioner.
-Rinse with cold water to close the hair cuticle and add shine.
-Follow with The Treatment Masque (sold separately).
