What it is: A water-based, non-permanent brow tint for natural-looking texture and long-lasting hold.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This non-permanent, pigmented formula tints and holds hairs in place, enhancing your natural brows. It contains peptides to help your brows feel full and conditioned, as well as Camellia japonica flower extract for a nourishing boost. The round applicator defines each hair while avoiding product transfer to the skin.
Clinical Results: In a clinical trial of 30 females (ages 18 to 65):
- It kept brows in place for more than 12 hours after application
- It allowed participants achieve their desired brow in 15 seconds or less
- The applicator substantially reduced product transfer
I used the medium brown for an entire year. Two tubes of it. There was so much product on the brush when I’d take it out of the bottle, I would have to wipe the excess on a paper towel. I loved this stuff. Then I bought soft and u was like hmm. So I purchased another soft brown. We’re on our way to Florida to get on our cruise ship and I crack that thing open and notice there isn’t any priduct excess on the brush so I just start applying the product. Then I realize it’s hurting my skin. I look at the brush and there is like virtually zero product on there. It’s enough product to barely make my brows seem but the brush is pretty much dry. So my husband found a Sephora in Georgia to stop at and I got another soft brown. I checked it before I left the store and this one was bone dry! So I tried an ash and it was the same. I at that point I gave up on Eefy brow products and went with another line. Which actually looks better and more natural, so win~win. brown and I ran out in like three months and
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pinkitty
Blue eyes, Fair skin tone, Dry skin
3mos ago
Not worth the effort it takes
I like the color, and the formula of the product itself. HOWEVER. The design of the brush is awful. It holds way too much product, so you can’t control how much you’re putting down, and it’s very hard to keep it where you want it. I’ve been trying to figure it out for months and I’ve made it work only a handful of times. Redesign the applicator, and I’ll happily repurchase. place correctly
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MikaMika89
Blue eyes, Fair Light skin tone, Combination skin
4mos ago
Skip this one
I wanted to like this product but the product distribution on the brush is awful. No matter how hard you try, you will get this everywhere. It will be hard to clean. It will add an extra minute to your routine.
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babyLRG
Brown eyes, Medium skin tone, Dry skin
4mos ago
Recommended
Easy brows with a cool applicator
The applicator and this formula is a nice combo, if you have full/fullish eyebrows already and want to add volume while having a medium-strong hold this is a great choice. I like the colour / undertone and the shade range is nice to see. 4/5 stars due to the price point, it doesn't need to be $35. It can look chunky / muddy if you add to much product, I like to go through with a flexible plastic mascara wand to disperse the product.
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laurenzed
Green eyes, Fair Light skin tone, Dry skin
Verified Purchase
4mos ago
No no no!!
Where to start! It isn’t voluminous - it isn’t colorful - the little bit of coverage was clumped. I don’t
like Benefit either. Going to try CT.
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JMPinParadise
Brown eyes, Light Medium skin tone, Normal skin
4mos ago
Recommended
natural, gel-like, non-flakey hold and color!
this isn't a product for everyone, and requires a learning curve, but for those what want a laminated hard hold with medium coverage that feels more gel like than mascara like, this is amazing. wears ALL day without flaking. I've found that I've needed a clean mascara spoolie 50% of the time, because the brush will put down a little too much product. I think maybe a tighter bristle would fix this. I like the ball shape, though. Also, it's lasted me over a year!
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areich
Blue eyes, Fair skin tone, Combination skin
Verified Purchase
4mos ago
Recommended
Best Brow Product Out There
This is one of the best products I've ever used! It's pretty rare for me to rebuy the same product over again but this is my 3rd rebuy of this brow gel! The size and shape of the applicator really helps define each hair without smearing the gel all over your eye.
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hannahlbusby
Verified Purchase
5mos ago
Recommended
I finally found the perfect sheer strong hold tint
This was the about the 10th tinted gel I tried after hesitating because of the weird circular brush and watery consistency of the gel upon swatching, which dries down for immovable, naturally tinted brows.(which I found out is the perfect shape and length to coat the sheer product onto hairs without getting on skin). I wear the shade black (perfect soft black) but this pic is of Espresso on my naturally blonde (with faded dark brown hair dye in this pic). I’m a makeup artist and I searched high and low for my perfect tinted brow gel. It gave me EVERYTHING I was looking for in one product- all day hold, sheer but effective colour and NO skin staining!! I’m not kidding, I tried every brand at Sephora and the closest I got to this flawless product was the urban decay tinted fibre gel (decent but too much got on my skin). Well done Refy!
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wigs22
Blue eyes, Fair Light skin tone, Combination skin
Verified Purchase
6mos ago
Recommended
Holy Grail Product for All-Day Full Fluffy Brows
I literally never write reviews, but felt the need to to let everyone know what an amazing product this is. I have tried EVERY brow gel on the market, and can land them all on a spectrum from hot garbage dandruff brows to gorgeous long-lasting perfect hold fluffy brows.
This one is absolutely on the higher end of the spectrum and delivers GORGEOUS tinted laminated brows *without* the ugly white residue or dandruff (so embarrassing, especially if you talk to people up close and they can tell your eyebrows are flaking???)
I will say, though, that there's a learning curve. It's very messy to use, especially since the tint is quite dark and opaque. It WILL get on the skin around your brows, but I have a little system where I just use an eyebrow spoolie to fully clean up the edges and take tint off my skin. Once I do that, my brows are PERFECTION and totally locked in for the entire day. That's the thing - the lasting power on this bad boy is unmatched. I will be rebuying over and over and over again; please get past the hump of the messiness it causes for your makeup!! I promise it's worth it if you can develop a system to clean up your edges afterward.
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aclats
Hazel eyes, Light Medium skin tone, Normal skin
Verified Purchase
6mos ago
Great if you want to look like a sloppy mess
This stuff is a total mess. Purchased online and found the quality to be extremely subpar. I took it to a Sephora store but they wouldn’t refund me for this sloppy gunk. I’m very disappointed in this product and Sephora. Taking my business to Ulta!
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TanxMom
What it is: A water-based, non-permanent brow tint for natural-looking texture and long-lasting hold.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This non-permanent, pigmented formula tints and holds hairs in place, enhancing your natural brows. It contains peptides to help your brows feel full and conditioned, as well as Camellia japonica flower extract for a nourishing boost. The round applicator defines each hair while avoiding product transfer to the skin.
Clinical Results: In a clinical trial of 30 females (ages 18 to 65):
- It kept brows in place for more than 12 hours after application
- It allowed participants achieve their desired brow in 15 seconds or less
- The applicator substantially reduced product transfer
Suggested Usage: -Coat brows with product by gently brushing through. -For stubborn hairs, run through backwards to coat. -Comb hairs upward, then shape brows into place. -Let formula set. Recycling Instructions: -To recycle box, remove any stickers and place box in your home recycling bin. -To recycle packaging, rinse bottle to ensure it is empty, then recycle in your local beauty-recycling bin.
Summary
5
4
3
2
1
3.5★
228 Reviews*
59%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).