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Bright Start Retinol Alternative Brightening Eye Cream

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$36.80 $46.00
What it is: A potent eye cream—powered by a plant-based retinol alternative—that’s clinically shown to visibly brighten, hydrate, smooth, and depuff
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Estimated delivery Aug 20–Aug 25
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ILIA

What it is: A potent eye cream—powered by a plant-based retinol alternative—that’s clinically shown to visibly brighten, hydrate, smooth, and depuff while prepping skin for concealer.

 

Skin Type: Normal, Dry, Combination, and Oily

 

Skincare Concerns: Fine Lines and Wrinkles, Dark Circles, and Puffiness

 

Formulation: Cream

 

Highlighted Ingredients:

- Sea Fennel Extract: Is a plant-based retinol alternative that visibly brightens, firms, and smooths skin.

- Upcycled Avocado Extract: Visibly reduces dark circles and puffiness.

- Caffeine and Peptides: Depuff and revive the look of tired eyes.

 

Ingredient Callouts: This product is vegan and cruelty-free.

 

What Else You Need to Know: Slow down your morning ritual and visibly awaken your eyes with a retinol-alternative-powered cream clinically shown to reduce the look of dark circles, puffiness, and wrinkles. The cooling ceramic tip works as a massage tool, while sheer pearl illuminates for a softly brightened look. The formula’s lightweight texture layers well under makeup as well.

 

Clinical Results: In a 6-week instrumental study of 30 women (ages 39 to 65):

- The formula hydrated skin and reduced dark circles

 

In a 4-week clinical study of 52 women (ages 39 to 65):

- 100% said concealer applied more smoothly

 

In a 6-week clinical study of 52 women (ages 39 to 65):

- 93% said under-eyes felt smoother

- 91% said under-eyes were brightened

 

 



This product is an Allure Best of Beauty award winner.

Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

3w ago
My favourite eye product 
I’ve been using this product for half a year, it smoothes, primes, and brightens…my under eye looks better now with (doesn’t increase, get dry, stays longer), or without (bright, and smooth looking) under eye concealer.
Read more
Himmingbird
Dry skin
4mos ago
great product but not underneath makeup
it does what it say it does, i definitely see a difference after applying it and waiting for a bit. but it doesn't do well underneath make up, makes my concealer crease and my mascara staining a bit. so i changed mascara and don't put anymore concealer and that works better but still...
Read more
Quetiapine
Dry skin
5mos ago
I thought I was using this product wrong because it always peeled and didn’t set right under my makeup. I was given a sample of another eye cream and it didn’t react the same way. I love ILIA but this eye cream ks not for me.
Read more
littetate
Normal skin
6mos ago
Disappointing
I asked a friend with beautiful skin what products she uses, and this was among them, so I was hopeful and excited to try it. But after daily use for several months, I don’t see any difference at
Read more
nonamesleft19
7mos ago
Wanted to love this product but wasn’t a fan of the packaging (weird lid situation but could’ve gotten past that), the counterintuitive applicator, and the eye cream itself that gave me a crazy breakout under my eye. Might be good for some, but not for people with acne prone skin
Read more
evan26
8mos ago
Perfect for mature tired eyes and lip lines!
I am throughly impressed with ILIAs new Bright Start Retinol Alternative Eye Cream! Perfect for tired mature eyes and lip lines. Finally an eye cream that lifts and plumps delicate under-eye skin, brightens dark circles, and when applied to the upper lip smoothes and lessens the appearance of fine lines. It's also clean, absorbs quickly and leaves no cast at all. Great for my sensitive skin. Highly recommend ✨️
Read more
review photo
AmandaPandaPie
Dry skin
9mos ago
Used it for months saw zero difference and my eyes were still dry. Dark circles very much there. Would not recommend for the price
Read more
ninab22
Verified Purchase
1yr ago
You can see the difference!
Does what it says! Immediately brightens and moisturizes.
Read more
blinnell
Hazel eyes, Light skin tone, Combination skin
1yr ago
This product leaves a weird sparkly, residue and cakes to your skin. Don’t use it.
Read more
er1234567
Brown eyes, Light skin tone, Combination skin
1yr ago
I’ve been using this for 6 months and it’s done…NOTHING! I wouldn’t repurchase. There must be something else out there that’s better. I think it might just be the shimmer and light color that makes people “see” results.
Read more
sarahtopz
Brown eyes, Fair skin tone, Combination skin

What it is: A potent eye cream—powered by a plant-based retinol alternative—that’s clinically shown to visibly brighten, hydrate, smooth, and depuff while prepping skin for concealer.

 

Skin Type: Normal, Dry, Combination, and Oily

 

Skincare Concerns: Fine Lines and Wrinkles, Dark Circles, and Puffiness

 

Formulation: Cream

 

Highlighted Ingredients:

- Sea Fennel Extract: Is a plant-based retinol alternative that visibly brightens, firms, and smooths skin.

- Upcycled Avocado Extract: Visibly reduces dark circles and puffiness.

- Caffeine and Peptides: Depuff and revive the look of tired eyes.

 

Ingredient Callouts: This product is vegan and cruelty-free.

 

What Else You Need to Know: Slow down your morning ritual and visibly awaken your eyes with a retinol-alternative-powered cream clinically shown to reduce the look of dark circles, puffiness, and wrinkles. The cooling ceramic tip works as a massage tool, while sheer pearl illuminates for a softly brightened look. The formula’s lightweight texture layers well under makeup as well.

 

Clinical Results: In a 6-week instrumental study of 30 women (ages 39 to 65):

- The formula hydrated skin and reduced dark circles

 

In a 4-week clinical study of 52 women (ages 39 to 65):

- 100% said concealer applied more smoothly

 

In a 6-week clinical study of 52 women (ages 39 to 65):

- 93% said under-eyes felt smoother

- 91% said under-eyes were brightened

 

 



This product is an Allure Best of Beauty award winner.

Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

-Sea Fennel Extract: Is a plant-based retinol alternative that visibly brightens, firms, and smooths skin.
-Upcycled Avocado Extract: Visibly reduces dark circles and puffiness.
-Caffeine and Peptides: Depuff and revive the look of tired eyes.

Aqua/Water/Eau, Caprylic/Capric Triglyceride, Persea Gratissima (Avocado) Oil, Propanediol, Glycerin, Pentylene Glycol, Cetearyl Alcohol, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Jojoba Oil/Macadamia Seed Oil Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Silica, Glyceryl Stearate, Sodium Polyacryloyldimethyl Taurate, Behenyl Alcohol, Caffeine, Moringa Oil/Hydrogenated Moringa Oil Esters, Sodium Stearoyl Lactylate, Mica, Hydroxyacetophenone, Caprylyl Glycol, 1,2-Hexanediol, Squalene, Caprylic/Capric/Succinic Triglyceride, Xanthan Gum, Citric Acid, Sodium Phytate, Phytosteryl Macadamiate, Persea Gratissima (Avocado) Fruit Extract, Crithmum Maritimum Extract, Phytosterols, Tocopherol, Acetyl Hexapeptide-8, Sodium Citrate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).

The list of ingredients is subject to change, please consult the packaging of the product purchased.
Suggested Usage:
-Dispense a small amount and spread under eyes with ceramic tip.
-Use smooth side of ceramic tip to massage into skin, starting at your temple and moving along the orbital bone toward inner corner of eyes.
-Tap with fingers to help excess product absorb.
-Wear alone or under True Skin Serum Concealer with Vitamin C (sold separately).
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